leads
Shows the way
Leads connects to the idea of being in front or guiding.
A person leads a group by going first or directing: She leads the team.
A lead is a position of advantage: We have a three-point lead.
Leads are also clues or promising contacts: The detective followed several leads, sales leads.
A lead is a leash for a dog, or a wire conducting electricity.
In journalism, the lead (sometimes spelled lede) is the opening paragraph.
The verb's past tense is led—not to be confused with the metal lead, a different word entirely.
Long-distance fluid transport tube
- prospectsExpected future outcomes
- conversionAct of changing states
- qualificationRequired skill or condition
- nurturingSupportive care-giving
cold-calling · CRM · funnel · scoring · outreach · targeting · follow-up · campaign
Fusible bonding alloy
- galenaSulfide ore of lead
- PbElement eighty-two
- toxicityCapacity to cause harm
- pipesCylindrical fluid carriers
bullets · batteries · paint · poisoning · pencil · shot · weights · shielding
Position or part
- starringPlaying the lead role
- castPerformers, throw, or splint
- protagonistStory's central figure
- billingCharging for services rendered
headline · marquee · performance · audition · understudy · debut · spotlight
Facts supporting truth
- trailPath through wilderness
- hintIndirect suggestion
- investigationFormal examination of facts
- detectiveProfessional crime investigator
mystery · sign · indication · puzzle · forensics · inquiry · sleuth · deduction
pipeline
Long-distance fluid transport tube
- prospectsExpected future outcomes
- conversionAct of changing states
- qualificationRequired skill or condition
nurturing · cold-calling · CRM · funnel · scoring · outreach · targeting · follow-up · campaign · B2B
solder
Fusible bonding alloy
pipes · bullets · batteries · paint · poisoning · pencil · shot · weights · shielding · ingot
role
Position or part
- starringPlaying the lead role
- castPerformers, throw, or splint
- protagonistStory's central figure
billing · headline · marquee · performance · audition · understudy · debut · spotlight
evidence
Facts supporting truth
- trailPath through wilderness
- hintIndirect suggestion
- investigationFormal examination of facts
detective · mystery · sign · indication · puzzle · forensics · inquiry · sleuth · deduction · search
authority
Power to enforce obedience
power · guidance · direction · persuasion · leverage · command · initiative · charge · helm · forefront
dog
Domesticated barking mammal
- cluesclue, clues, hint, hints, cue
- information gatheringinquire, query, poll, survey, probe
- takes chargecontrols, manages, directs, commands, oversees
- call centerscold call, inbound call, outbound, call volume, queue
- missing personsmissing person, disappearance, missing children, missing child, vanished
- marketing softwarecampaigns, contacts, workflows, email templates, automation
- take the leadAssume foremost position
- lead singerBand's main vocalist
- lead the wayGuide others forward
- in the leadCurrently in first place
- lead onFalsely encourage someone's hopes
- go over like a lead balloonFail to impress anyone
lead, leader, leading, leadership, mislead, leaders, misleading, misleads, leaded