call-to-action
"Buy now" button
A call-to-action is an instruction prompting immediate response, especially in marketing and web design: Click here to subscribe, Buy now, Sign up today.
The term often appears hyphenated as an adjective: a call-to-action button.
Effective calls-to-action are direct and create urgency.
Abbreviated CTA.
Disc through a hole
- clickBrief sharp noise
- convertChange in form or faith
- landing pageEntry point for websites
- bannerDisplayed strip with message
headline · urgency · engagement · campaign · promotion · signup · subscribe · offer
Disc through a hole
- color contrastDifference between adjacent hues
- placementPutting somewhere specific
- whitespaceUnprintable gap characters
- above the foldVisible without scrolling
typography · visual hierarchy · icon · arrow · clickable · responsive · mobile-friendly · size
Immediate purchase command
- sign upFormally agree to participate
- get startedBegin an undertaking
- subscribeCommit to regular receipt
- downloadRemote-to-local data transfer
shop now · add to cart · register · donate · explore · discover · act now · limited time
button
Disc through a hole
- clickBrief sharp noise
- convertChange in form or faith
- landing pageEntry point for websites
banner · headline · urgency · engagement · campaign · promotion · signup · subscribe · offer · lead generation
button
Disc through a hole
- color contrastDifference between adjacent hues
- placementPutting somewhere specific
- whitespaceUnprintable gap characters
above the fold · typography · visual hierarchy · icon · arrow · clickable · responsive · mobile-friendly · size · shape
buy now
Immediate purchase command
- sign upFormally agree to participate
- get startedBegin an undertaking
- subscribeCommit to regular receipt
download · shop now · add to cart · register · donate · explore · discover · act now · limited time · reserve
appeal
Formal review request
rally · inspire · persuade · motivate · empower · galvanize · petition · manifesto · speech · slogan
call-to-actionsoft sell
Non-aggressive sales technique
suggestion · gentle nudge · subtle hint · gentle reminder · take-it-or-leave-it
call, calls, called, calling, caller, callers, callback, callbacks, action