prospecting

Hunting for gold

Prospecting is searching for valuable resources—originally minerals like gold or oil: prospecting for gold in the Yukon.

The term extends to any systematic search for potential opportunities: sales prospecting means identifying potential customers, and recruiters prospect for talent.

The prospector surveys territory hoping to strike something worth developing.

mining

claim

Statement of ownership or truth

gold rush · lode · motherlode · assay · stake · grubstake · sluice · dredge · pickaxe · shaft

exploration

frontier

Edge of settlement

discovery · scouting · trailblazing · uncharted · pathfinding · reconnaissance · fieldwork · backcountry · bushwhacking · staking

opportunity

potential

Latent capacity for development

pursuit · seeking · searching · speculation · venture · futurity · foresight · expectancy · hope · ambition

sales

leads

Goes in front

CRM · B2B · targeting · funnel · qualification · conversion · networking · pitch · engagement · lead generation

geology

surveying

Measuring and charting terrain

stratigraphy · sedimentary · mineralization · geochemistry · sampling · core drilling · deposit · formation · bedrock · alluvial

Categories
Opposites
mining stage

prospectingextraction

Act of removing

mining · excavation · production · harvesting · exploitation

certainty of outcome

prospectingsure thing

Guaranteed outcome or agreement

certainty · known quantity · abandoning · safe bet · giving up

sales/business activity

prospectingaccount management

Overseeing customer relationships professionally

customer retention · nurturing · closing · fulfillment · farming

Phrases
Family

prospective

Familiarity
Top 100,000
Profile
Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G