cold outreach
Contacting strangers professionally
Cold outreach is contacting someone you have no prior relationship with, typically to sell something, propose collaboration, or request something.
The "cold" distinguishes it from warm outreach, where some connection already exists.
Common in sales and networking: I sent cold outreach emails to fifty potential clients.
Often unwelcome, sometimes effective.
- prospectingSearching for mineral wealth
- emailsDigital written messages
- pitchingDelivering toward the plate
- salesRevenue from goods moved
- sales funnelStaged buying journey model
networking · inbox · strangers · hustle · numbers game · spray and pray · leads · follow-up · templates · rejection · spam · connections · pitch · introduction · meeting request · foot in the door · messaging · reply