incentive

Reason to act

An incentive is something that motivates action—a reward, benefit, or prospect that encourages a particular behavior.

Companies offer financial incentives to boost productivity.

Tax incentives promote certain investments.

The word implies external motivation: The bonus was enough incentive to finish early.

Incentive can also work as an adjective: incentive pay, incentive program.

bonus

reward

Payment for service

payout · profit-sharing · gratuity · dividend · windfall · compensation · remuneration · perquisite · kickback · earnings

enticement

lure

Thing that tempts

carrot · inducement · sweetener · attraction · appeal · hook · come-on · decoy · draw · persuasion

motivation

drive

Operate a vehicle

enthusiasm · passion · purpose · zeal · eagerness · initiative · perseverance · willpower · desire · hunger

stimulus

catalyst

Agent enabling change

  • triggerWhat initiates action
  • sparkTiny fiery particle
  • spurIncentive or heel device

prompt · nudge · prod · goad · impetus · activation · kickstart · jump-start · propellant · driver

rebate

discount

Reduced price offered

  • refundMoney returned after purchase
  • subsidyFinancial assistance from government
  • cashbackRefund from spending

rebate · allowance · concession · reimbursement · write-off · deduction · credit · grant · voucher · coupon

encouragement

support

To uphold or sustain

recognition · acknowledgment · endorsement · boost · empowerment · inspiration · commendation · morale-booster · validation

performance

target

Object of pursuit

deliverables · results · output · productivity · efficiency · goals · standards · KPI · evaluation · achievement

Categories
Opposites
motivation direction

incentivedisincentive

Factor discouraging action

deterrent · discouragement · deterrence · dissuasion · penalty

behavioral effect

incentivehindrance

Barrier to progress

obstacle · discouragement · barrier · block · impediment

Phrases
Family

incentives, disincentive, incentivize, disincentives, disincentivize, incentivized, incentivizing, incentivizes, disincentivizes

Familiarity
Top 50,000
Profile
Used worldwide · Timeless · Abstract · Everyday, not technical · Rated G