loyalty programs
Repeat-customer reward systems
Loyalty programs are marketing schemes that reward customers for repeat business.
Members earn points, miles, or credits with purchases, redeemable for discounts, free products, or perks: I signed up for the airline's loyalty program to get free flights.
The programs encourage brand allegiance while collecting data on consumer habits.
Also called rewards programs.
- discountsSubtractions from full price
- customer serviceAssistance for buyers
- free productsItems costing nothing
- personalizationTailoring to individual needs
- mobile appsPortable device software
charitable donations · cashback offers · gift cards · expiration · exclusive access · VIP treatment · punch cards · rewards · points · enrolled · customer retention · membership · tiers · frequent flyer · airline miles · redeem · branding · e-commerce
- marketing tacticsword of mouth, referrals, viral marketing, SEO, social proof
- travel clubsAAA, group tours
- retailretail sales, Amazon, marketplace, clearance, sale
- shoppingbuying, shopping cart, shop, purchases, sale
- hotelshotel staff, hotel room, accommodations, hotelier, innkeeper
- travel industryairlines, airline, hotel, tour operators, resort
loyalty programsflash sales
Short-term promotional discounts
loss leaders · sign-up bonuses · clearance sales · doorbuster deals · limited-time offers
loyalty programseveryday low prices
loyalty programscash-and-carry
Pay upfront, transport yourself
customer churn · no strings attached · disintermediation · pay-as-you-go