analytics
Pattern-finding through numbers
Analytics is the systematic analysis of data to discover patterns, draw conclusions, and support decision-making.
The term usually implies computational methods applied to large datasets: web analytics, business analytics, predictive analytics.
In corporate contexts, analytics often refers to the tools and dashboards that track performance metrics: Let's check the analytics on that campaign.
Standards for assessment
- KPIsMeasurable performance benchmarks
- dashboardVehicle control panel
- reportingConveying documented information
- forecastingEstimating future conditions
revenue · benchmarking · ROI · conversion · growth · trends · strategy · profitability
Vehicle control panel
- chartData shown visually
- graphVisual data display
- heatmapColor-scaled data visualization
- scatter-plotDot-based data visualization
histogram · Tableau · report · infographic · trendline · drill-down · widget · real-time
One page accessed
- sessionScheduled time for activity
- trafficMovement along routes
- clickstreamSequence of webpage visits
- conversionAct of changing states
attribution · tracking · pixel · UTM · referral · engagement · funnel · heatmap
Organized digital information collection
- data-miningExtracting patterns from datasets
- HadoopOpen-source cluster framework
- SQLDatabase manipulation language
- ETLSource-to-destination data process
pipeline · processing · storage · warehouse · lake · query · extraction · integration
Return to former state
- correlationStatistical relationship measure
- varianceSpread around the mean
- probabilityQuantified chance of occurrence
- hypothesisTestable proposed explanation
significance · distribution · outlier · clustering · classification · quantitative · modeling · sampling
Estimating future conditions
- algorithmFinite problem-solving procedure
- modelingSimulating or demonstrating form
- trendDirection of change
- projectionSomething that extends outward
regression · classification · clustering · recommendation · propensity · scoring · time-series · training
Ease of interaction quality
- personaAssumed public identity
- UXUser interaction design
- interviewsFormal evaluative conversations
- ethnographySystematic study of peoples
wireframe · navigation · heatmap · survey · feedback · learnability · accessibility · prototype
metrics
Standards for assessment
- KPIsMeasurable performance benchmarks
- dashboardVehicle control panel
- reportingConveying documented information
forecasting · revenue · benchmarking · ROI · conversion · growth · trends · strategy · profitability · enterprise
dashboard
Vehicle control panel
scatter-plot · histogram · Tableau · report · infographic · trendline · drill-down · widget · real-time · interactive
pageview
One page accessed
- sessionScheduled time for activity
- trafficMovement along routes
- clickstreamSequence of webpage visits
conversion · attribution · tracking · pixel · UTM · referral · engagement · funnel · heatmap · real-time
database
Organized digital information collection
- data-miningExtracting patterns from datasets
- HadoopOpen-source cluster framework
- SQLDatabase manipulation language
ETL · pipeline · processing · storage · warehouse · lake · query · extraction · integration · cloud
regression
Return to former state
- correlationStatistical relationship measure
- varianceSpread around the mean
- probabilityQuantified chance of occurrence
hypothesis · significance · distribution · outlier · clustering · classification · quantitative · modeling · sampling · mean
forecasting
Estimating future conditions
- algorithmFinite problem-solving procedure
- modelingSimulating or demonstrating form
- trendDirection of change
projection · regression · classification · clustering · recommendation · propensity · scoring · time-series · training · supervised
usability
Ease of interaction quality
- personaAssumed public identity
- UXUser interaction design
- interviewsFormal evaluative conversations
ethnography · wireframe · navigation · heatmap · survey · feedback · learnability · accessibility · prototype
- Business TechnologyERP, CRM, SAP, Salesforce, databases
- data warehousingdata warehouse, star schema, ETL, extract, transform
- e-discoveryESI, production, processing, collection, predictive coding
- app marketinginstalls, downloads, monetization, retention, app store
- data marketingmicrotargeting, targeted ads, personalized marketing, retargeting, data mining
- Growth Marketinggrowth hacking, viral marketing, referral programs, retention, conversion rate
analyticsguesswork
Conclusions drawn without proof
intuition · gut feeling · hunches · speculation · conjecture
analyticsanecdote
Brief account of incident
anecdotal evidence · folk wisdom · tradition · received wisdom · hearsay
analyticsintuitive thinking
Cognition through instinct
creative thinking · lateral thinking · emotional reasoning · feeling · sentiment
- data analyticsExamining information for patterns
- analytical chemistryStudy of matter's composition
- analytical thinkingSystematic examination of parts
- analytical skillsAbility to examine systematically
- analytical mindReasoning capacity favoring examination
- sports analyticsData-driven athletic evaluation