monetization
Turning assets profitable
Monetization is the process of converting something into a source of revenue.
Content creators pursue monetization of their videos through ads and sponsorships.
A website monetizes its traffic by selling user data or display advertising.
The term appears frequently in discussions of social media platforms: The app changed its monetization strategy.
Monetization can also mean establishing something as legal tender, though this sense is now rare.
Hybrid monetization approach
- paywallFee-based content restriction
- subscriptionPaid recurring access
- microtransactionsSmall payments within software
- licensingGranting official permission
affiliate · membership · premium · pay-per-view · merchandising · donations · upselling · cross-selling
Regular monetary receipts
- earningsMoney gained from work
- salesRevenue from goods moved
- cashflowNet money movement
- royaltiesOngoing payments to creators
fees · billing · payments · receipts · turnover · yield · top-line · commissions
Paid promotional messages
- campaignOrganized effort toward goal
- brandingCreating distinctive identity
- promotionRank increase or publicity
- sponsorshipFunded endorsement arrangement
endorsement · banner · impressions · click-through · CPM · programmatic · retargeting · pre-roll
Supplying monetary resources
- equityImpartial treatment or ownership value
- investorsThose who commit capital
- valuationAssessment of monetary worth
- shareholdersOwners of company stock
dividends · ROI · crowdfunding · IPO · acquisition · buyout · stake · backing
Sales to end users
- merchandisingPromoting and selling goods
- pricingEstablishing monetary amounts charged
- transactionExchange of goods/money
- ecommerceInternet-based buying and selling
wholesale · B2B · B2C · marketplace · vendor · markup · inventory · point-of-sale
Encrypted decentralized money
- blockchainCryptographic linked transaction record
- tokenizationConverting input into discrete units
- NFTBlockchain-verified digital ownership
- e-commerceInternet-based buying and selling
fintech · SaaS · white-label
freemium
Hybrid monetization approach
- paywallFee-based content restriction
- subscriptionPaid recurring access
- microtransactionsSmall payments within software
licensing · affiliate · membership · premium · pay-per-view · merchandising · donations · upselling · cross-selling · bundling
income
Regular monetary receipts
royalties · fees · billing · payments · receipts · turnover · yield · top-line · commissions
ads
Paid promotional messages
- campaignOrganized effort toward goal
- brandingCreating distinctive identity
- promotionRank increase or publicity
sponsorship · endorsement · banner · impressions · click-through · CPM · programmatic · retargeting · pre-roll · interstitial
funding
Supplying monetary resources
- equityImpartial treatment or ownership value
- investorsThose who commit capital
- valuationAssessment of monetary worth
shareholders · dividends · ROI · crowdfunding · IPO · acquisition · buyout · stake · backing · portfolio
retail
Sales to end users
- merchandisingPromoting and selling goods
- pricingEstablishing monetary amounts charged
- transactionExchange of goods/money
ecommerce · wholesale · B2B · B2C · marketplace · vendor · markup · inventory · point-of-sale · checkout
cryptocurrency
Encrypted decentralized money
- blockchainCryptographic linked transaction record
- tokenizationConverting input into discrete units
- NFTBlockchain-verified digital ownership
e-commerce · fintech · SaaS · white-label
- game developmentgame engine, game design, game engines, game designer, rendering
- Growth Marketinggrowth hacking, viral marketing, referral programs, retention, conversion rate
- gamingvideo games, buff, games, PlayStation 4, gameplay
- financebank, CFO, banks, controller, finance
- social mediaposts, post, influencer status, followers, tweet
- YouTubegaming channels, vlog, vlogger, YouTube, beauty gurus
monetizationdemonetization
Withdrawing currency's legal status
demonetisation · decommodification · devaluation · divestment · nationalization
monetizationcharity work
Unpaid service helping others
volunteerism · philanthropy · pro bono work · altruism · gifting
monetizationdecommodification
Withdrawing from market exchange
gift economy · open access · public domain · nationalization · socialization