ad targeting
Personalized marketing delivery
Ad targeting is the practice of directing advertisements to specific audiences based on demographics, interests, browsing history, or behavior.
Platforms collect data to show users ads deemed relevant to them: The ad targeting got creepy—I mentioned needing new shoes and suddenly every site showed me sneakers.
Also called targeted advertising.
- personalizedAdapted for an individual
- cookiesSmall sweet baked goods
- trackingMonitoring location over time
- user dataInformation collected from individuals
- demographicsStatistical population characteristics
behavioral · retargeting · algorithm · audience · clicks · click through · impressions · pixels · conversion · sponsored · sponsored content · banner · feed · scroll · data · privacy · privacy settings · opt out
- advertisingad, ads, ad campaign, ad campaigns, promotional campaign
- campaigningcandidate, campaign signs, canvassing, campaign manager, fundraising
- ad techGoogle Ads, Facebook Ads, AdSense, DoubleClick, ad spend
- targetinggeotargeting, retargeting, remarketing
- youth mediacartoons, Nickelodeon, Disney Channel, PBS Kids, YouTube Kids
- AI toolsAI, machine learning, neural networks, chatbots, virtual assistants
ad targetingbroadcast advertising
Promotional content via transmission
mass marketing · spray and pray · carpet bombing · billboard advertising · awareness campaigns
targeting, target, targets, targeted, targeter, advertisement, advertise, advertising, advertised