marketing
Selling through persuasion
Marketing is the activity of promoting and selling products or services—advertising, market research, branding, and customer outreach.
As a modifier, it describes things related to this work: marketing strategy, marketing department, marketing campaign.
The term can carry skeptical connotations, implying spin over substance: That's just marketing.
Continuous low drone
- hypeExaggerated promotional fanfare
- publicityMedia-driven awareness
- exposureState of being unprotected
- promoBrief publicity piece
spin · launch · giveaway · discount · coupon · influencer · viral · word-of-mouth
Company identifying symbol
- identityWho someone is
- positioningArranging in specific locations
- awarenessState of perceiving reality
- equityImpartial treatment or ownership value
recognition · perception · reputation · differentiation · personality · consistency · loyalty · trademark
Organized effort toward goal
- commercialPaid broadcast promotion
- billboardLarge outdoor advertising structure
- taglineMemorable branding phrase
- jingleBrief advertising melody
endorsement · copywriting · airtime · spot · print · broadcast · infomercial · teaser
Improving site discoverability
- SEMAds or microscopy abbreviation
- PPCPicture postcard abbreviation
- click-throughActivating a hyperlink
- funnelCone directing flow
automation · metrics · ROI · KPI · traffic · affiliate · remarketing · geotargeting
Systematic data collection
- focus-groupMarket research gathering
- demographicsStatistical population characteristics
- analyticsSystematic examination of datasets
- trendsPrevailing directions of change
insights · psychographics · questionnaire · ethnography · sampling · qualitative · quantitative · benchmarking
Reciprocal action between parties
- retentionContinued holding or possession
- loyaltyFaithful commitment to another
- communityCollective of connected people
- feedbackReturned response data
outreach · newsletter · followers · subscribers · conversion · touchpoint · personalization · CRM
buzz
Continuous low drone
- hypeExaggerated promotional fanfare
- publicityMedia-driven awareness
- exposureState of being unprotected
promo · spin · launch · giveaway · discount · coupon · influencer · viral · word-of-mouth · referral
logo
Company identifying symbol
- identityWho someone is
- positioningArranging in specific locations
- awarenessState of perceiving reality
equity · recognition · perception · reputation · differentiation · personality · consistency · loyalty · trademark · naming
campaign
Organized effort toward goal
- commercialPaid broadcast promotion
- billboardLarge outdoor advertising structure
- taglineMemorable branding phrase
jingle · endorsement · copywriting · airtime · spot · print · broadcast · infomercial · teaser · persuasion
SEO
Improving site discoverability
- SEMAds or microscopy abbreviation
- PPCPicture postcard abbreviation
- click-throughActivating a hyperlink
funnel · automation · metrics · ROI · KPI · traffic · affiliate · remarketing · geotargeting · cookies
survey
Systematic data collection
- focus-groupMarket research gathering
- demographicsStatistical population characteristics
- analyticsSystematic examination of datasets
trends · insights · psychographics · questionnaire · ethnography · sampling · qualitative · quantitative · benchmarking
interaction
Reciprocal action between parties
- retentionContinued holding or possession
- loyaltyFaithful commitment to another
- communityCollective of connected people
feedback · outreach · newsletter · followers · subscribers · conversion · touchpoint · personalization · CRM · storytelling
- resourcesresources, money, natural resources, human resources, financial resources
- careersdoctor, lawyer, teacher, engineer, nurse
- academic fieldsmathematics, biology, chemistry, physics, history
- business termsfranchising, revenue stream, board meeting, gross margin, markdown
- consumer economyshopping, retail, advertising, brands, sales
- creative industriesadvertising, animation, broadcasting, design, entertainment
marketingbuying
Obtaining through payment
purchasing · procurement · acquisition · consuming · acquiring
marketinghiding
Staying out of sight
concealment · antimarketing · suppression · secrecy · obscuring
marketingproduction
Making or generating something
manufacturing · operations · product development · engineering · logistics
- mass marketingUndifferentiated consumer outreach
- influencer marketingPromotion through social personalities
- digital marketingWeb-based promotional strategy
- marketing campaignPlanned promotional strategy
- online marketingWeb-based commercial promotion
- viral marketingSelf-propagating promotional strategy