CRM

Client tracking system

CRM stands for customer relationship management—software and strategies businesses use to track interactions with customers and prospects.

A CRM system stores contact information, purchase history, and communication records in one place: The sales team logs every call in the CRM.

The term often refers to the software itself: We're switching to a new CRM next quarter.

software

Salesforce

Leading CRM platform provider

SaaS · integration · API · automation · database · pipeline · customization · implementation · workflow · notification

customer

profile

Side-facing outline

loyalty · satisfaction · journey · touchpoint · segmentation · lifecycle · churn · onboarding · support · feedback

sales

pipeline

Long-distance fluid transport tube

conversion · forecast · quota · deal · prospect · outreach · follow-up · close · revenue · commission

integration

ERP

Integrated business management software

  • APISoftware communication standard
  • middlewareInter-application bridging software
  • syncCoordinate timing or data

connector · plugin · webhook · ETL · import · export · third-party · ecosystem · marketplace · platform

data

contact

Communication or physical touch

  • recordPreserved account or achievement
  • fieldArea of specialty
  • leadDense metal, symbol Pb

opportunity · account · activity · notes · history · tracking · entry · deduplication · migration · cleanup

Categories
Opposites
organization vs chaos

CRMRolodex

Rotating contact organizer

sticky notes · filing cabinet · spreadsheet · address book · notebook

customer-centric vs internal-centric systems

CRMERP

Integrated business management software

supply chain management · inventory management · accounting software

digital systematic vs manual informal

CRMspreadsheet

Tabular data organizer

pen and paper · email inbox · Rolodex · gut instinct

Familiarity
Top 500,000
Profile
Used worldwide · Abstract · Rated G