display ads

Graphical marketing placements

Display ads are visual advertisements shown on websites, apps, and social media—banners, sidebars, pop-ups, and other graphic promotions that appear alongside content.

Distinguished from text-based search ads, display ads use images, video, or animation to catch attention: The site was cluttered with display ads.

Also called banner ads or display advertising.

Opposites
advertising format

display adsclassified ads

Brief paid notices

text links · sponsored links · radio spots

marketing approach

display adsorganic content

Non-sponsored online material

word of mouth · SEO · native advertising · influencer marketing · grassroots marketing

visibility and intrusiveness

display adssponsored content

Paid promotional material

advertorials · stealth marketing · subliminal advertising · product placement · hidden ads

Family

display, ads, displayed, displaying, displays, advertisements, advertise, advertised, advertiser

Familiarity
Top 500,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G