display ads
Graphical marketing placements
Display ads are visual advertisements shown on websites, apps, and social media—banners, sidebars, pop-ups, and other graphic promotions that appear alongside content.
Distinguished from text-based search ads, display ads use images, video, or animation to catch attention: The site was cluttered with display ads.
Also called banner ads or display advertising.
- bannerDisplayed strip with message
- above the foldVisible without scrolling
- clickBrief sharp noise
- click throughSelect a link
- impressionEffect on the mind
popup · ad blocker · retargeting · CPM · CTR · placement · sidebar · skyscraper · rectangle · interstitial · programmatic · ad network · AdSense · targeting · pixel · conversion · reach · brand awareness
- advertisingad, ad campaign, ad campaigns, advertising campaign, promotional campaign
- marketingadvertising, digital marketing, ad campaign, brand strategy, brand
- commercial listingsproperty listings, online listings, commercial property, retail space, office space
- digital adsbanners, pop-ups, interstitials, overlays
- digital advertisingad campaigns, ad network, pop-ups, impressions, reach
- digital marketingSEO, SEM, lead generation, landing pages, conversion rate
display adsorganic content
Non-sponsored online material
word of mouth · SEO · native advertising · influencer marketing · grassroots marketing
display adssponsored content
Paid promotional material
advertorials · stealth marketing · subliminal advertising · product placement · hidden ads
display, ads, displayed, displaying, displays, advertisements, advertise, advertised, advertiser