re-engagement
Coming back around
Re-engagement is the act of engaging again after a period of disconnection or dormancy.
Marketing teams pursue re-engagement with lapsed customers through targeted campaigns: The email re-engagement strategy brought back 15% of inactive subscribers.
The term applies broadly—employees re-engage with work after burnout, nations re-engage diplomatically after disputes, users re-engage with apps they'd abandoned.
Restoring a broken link
- reconciliationRestoration of friendly relations
- rekindlingRestoring to flame
- outreachProactive community assistance
- rebuildingConstructing anew after destruction
estrangement · reunion · communication · trust-building · apology · forgiveness · second chance · mending
Re-advertising to past visitors
- win-backEffort to regain
- reactivationRestoring to function
- dormantInactive but capable
- lapsedEnded through neglect
churn · email campaign · push notification · incentive · discount · loyalty · customer journey · conversion
Scheduled time for activity
- notificationFormal notice given
- gamificationAdding play mechanics elsewhere
- rewardPayment for service
- streakUnbroken series
reminder · login · active user · personalization · onboarding · push alert · habit formation · redownload
Employ a former worker
- reintegrationRestoration to a group
- onboardingNew member integration process
- career breakPause in employment
- alumni networkOrganization linking past students
talent pool · retention · parental leave · furlough · contract renewal · secondment · redeployment
Continued enrollment over time
- attendanceRecord of who's present
- motivationImpetus toward a goal
- participationAct of taking part
- interventionPurposeful involvement to change course
tutoring · mentorship · academic support · truancy · at-risk · absenteeism · learning gap · credit recovery
reconnection
Restoring a broken link
- reconciliationRestoration of friendly relations
- rekindlingRestoring to flame
- outreachProactive community assistance
rebuilding · estrangement · reunion · communication · trust-building · apology · forgiveness · second chance · mending · rapprochement
retargeting
Re-advertising to past visitors
- win-backEffort to regain
- reactivationRestoring to function
- dormantInactive but capable
lapsed · churn · email campaign · push notification · incentive · discount · loyalty · customer journey · conversion · touchpoint
session
Scheduled time for activity
- notificationFormal notice given
- gamificationAdding play mechanics elsewhere
- rewardPayment for service
streak · reminder · login · active user · personalization · onboarding · push alert · habit formation · redownload
rehire
Employ a former worker
- reintegrationRestoration to a group
- onboardingNew member integration process
- career breakPause in employment
alumni network · talent pool · retention · parental leave · furlough · contract renewal · secondment · redeployment
student retention
Continued enrollment over time
- attendanceRecord of who's present
- motivationImpetus toward a goal
- participationAct of taking part
intervention · tutoring · mentorship · academic support · truancy · at-risk · absenteeism · learning gap · credit recovery · alternative education
- email marketingemail campaign, newsletter, email list, subscribers, email blast
- marketing softwarecampaigns, leads, contacts, workflows, email templates
- school dropoutsdropout, school dropout, high school dropout, dropping out, dropout rates
- Growth Marketinggrowth hacking, viral marketing, referral programs, retention, conversion rate
re-engagementdisengagement
Withdrawal from involvement
disconnection · withdrawal · detachment · estrangement · separation
re-engage, engage, engaged, engaging, engagement, engagements, disengage, disengaged, disengagement