logo
Corporate visual mark
A logo is a symbol or design that identifies a company, organization, or brand.
Logos appear on products, advertisements, uniforms, and websites as visual shorthand for the entity they represent: The swoosh is Nike's logo.
A logo may incorporate text, imagery, or abstract shapes—often all three.
The word is clipped from logotype.
Representational sign or device
- iconPictorial screen symbol
- insigniaDistinguishing mark of rank
- crestHighest point or tuft
- sealAuthentication stamp or mark
badge · monogram · motif · hallmark · glyph · sigil · pictogram · decal
Creating distinctive identity
- corporate identityCompany's distinguishing visual persona
- visual identityOrganization's consistent graphic presentation
- brand imagePublic impression of company
- recognitionPerceiving something as known
distinctiveness · authenticity · personality · positioning · consistency · brand guidelines · style guide · rebrand
Triumph personified
- AppleCupertino tech giant
- McDonald'sGlobal fast food chain
- Coca-ColaIconic American cola brand
- GoogleDominant web search provider
Amazon · Adidas · BMW · Toyota · Netflix · Microsoft · Pepsi · Samsung
Arranging letters for display
- vectorQuantity with direction
- layoutSpatial arrangement of elements
- compositionArranged elements forming whole
- color theoryFramework for understanding hues
palette · contrast · balance · alignment · grid · white space · mockup · prototype
Formally recorded or enrolled
- intellectual propertyLegal rights over inventions
- infringementViolation of rights
- counterfeitFraudulent imitation
- copyrightExclusive reproduction rights
licensing · proprietary · legal protection · unregistered · brand protection · knockoff · authentication
emblem
Representational sign or device
seal · badge · monogram · motif · hallmark · glyph · sigil · pictogram · decal · device
branding
Creating distinctive identity
- corporate identityCompany's distinguishing visual persona
- visual identityOrganization's consistent graphic presentation
- brand imagePublic impression of company
recognition · distinctiveness · authenticity · personality · positioning · consistency · brand guidelines · style guide · rebrand · refresh
Nike
Triumph personified
- AppleCupertino tech giant
- McDonald'sGlobal fast food chain
- Coca-ColaIconic American cola brand
Google · Amazon · Adidas · BMW · Toyota · Netflix · Microsoft · Pepsi · Samsung · Sony
typography
Arranging letters for display
- vectorQuantity with direction
- layoutSpatial arrangement of elements
- compositionArranged elements forming whole
color theory · palette · contrast · balance · alignment · grid · white space · mockup · prototype · sketching
registered
Formally recorded or enrolled
- intellectual propertyLegal rights over inventions
- infringementViolation of rights
- counterfeitFraudulent imitation
copyright · licensing · proprietary · legal protection · unregistered · brand protection · knockoff · authentication
- fashionfashion, clothing, apparel, attire, garment
- OlympicsOlympics, Olympic Games, Summer Olympics, Winter Olympics, Olympic medal
- visual communicationpainting, drawing, sculpture, photography, graphic design
- visual mediafilm, video, drawing, photograph, television
- creationsnovel, artwork, poem, song, film
- diseñoindustrial, web, color, forma, patron
logoslogan
Memorable promotional phrase
tagline · jingle · motto · catchphrase · brand name
- logic puzzleProblem solved by deduction
- company logoBusiness's identifying symbol
- twisted logicDistorted chain of thought
- flawed logicInvalid inferential structure
- Apple logoTech company's fruit emblem
- cartoon logic
apology, logic, dialogue, monologue, epilogue, catalogue, eulogy, prologue, logos