publicity
Being widely known
Publicity is public attention or awareness, especially as generated through media coverage.
A company seeks publicity for a new product; a celebrity might shun it.
The word often implies deliberate effort: The stunt was just a publicity grab.
A publicity campaign promotes something; a publicity nightmare damages a reputation.
Bad publicity is still publicity—the word is neutral about whether attention helps or harms.
Organized effort toward goal
- advertisingPaid promotional communication
- marketingPromoting goods to consumers
- endorsementFormal expression of support
- launchSet into motion
press release · media kit · branding · commercials · billboards · posters · flyers · slogans
Concentrated illumination source
- limelightCenter of public notice
- visibilityRange of clear sight
- recognitionPerceiving something as known
- profileSide-facing outline
awareness · scrutiny · focus · gaze · notoriety · exposure · eyeballs · headlines
Widely recognized public figure
- stardomCelebrity status achieved
- renownWidespread acclaim and recognition
- acclaimEnthusiastic public approval
- prestigeReputation commanding admiration
notoriety · household name · superstar · megastar · icon · reputation · distinction · eminence
Overhyped news coverage
- exaggerationOverstating beyond reality
- spinRapid rotation around axis
- pufferyOverblown self-promotion
- ballyhooExtravagant publicity or fuss
hoopla · fanfare · buildup · spectacle · stunt · gimmick · overstatement · hyperbole
Information shared through conversation
- viralSpreading quickly online
- trendingCurrently gaining widespread attention
- chatterLight, rapid speech
- gossipInformal talk spreading rumors
sensation · excitement · anticipation · talk · scoop · speculation · whisper · rumor
Sensationalist newspaper format
- backlashStrong negative reaction
- uproarNoisy public disturbance
- outrageFierce moral indignation
- controversyProlonged public disagreement
smear · infamy · gossip · criticism · boycott · damage control · crisis management · reputation
campaign
Organized effort toward goal
- advertisingPaid promotional communication
- marketingPromoting goods to consumers
- endorsementFormal expression of support
launch · press release · media kit · branding · commercials · billboards · posters · flyers · slogans · jingles
spotlight
Concentrated illumination source
- limelightCenter of public notice
- visibilityRange of clear sight
- recognitionPerceiving something as known
profile · awareness · scrutiny · focus · gaze · notoriety · exposure · eyeballs · headlines · front-page
celebrity
Widely recognized public figure
- stardomCelebrity status achieved
- renownWidespread acclaim and recognition
- acclaimEnthusiastic public approval
prestige · notoriety · household name · superstar · megastar · icon · reputation · distinction · eminence · glory
sensationalism
Overhyped news coverage
- exaggerationOverstating beyond reality
- spinRapid rotation around axis
- pufferyOverblown self-promotion
ballyhoo · hoopla · fanfare · buildup · spectacle · stunt · gimmick · overstatement · hyperbole · splash
word-of-mouth
Information shared through conversation
- viralSpreading quickly online
- trendingCurrently gaining widespread attention
- chatterLight, rapid speech
gossip · sensation · excitement · anticipation · talk · scoop · speculation · whisper · rumor · clamor
tabloid
Sensationalist newspaper format
controversy · smear · infamy · gossip · criticism · boycott · damage control · crisis management · reputation · whistleblower
- advertisingad, ads, ad campaign, ad campaigns, advertising campaign
- publicityPR, press conference, press release, press kit, press coverage
- film promotiontrailer, teaser, poster, premiere, press junket
- public relationspress releases, press release, press conferences, press conference, media kits
- hypehype, buzz, spin, hype train, overhyped
- mediatelevision, mass media, news, broadcasting, video
publicitysecrecy
Practice of hiding information
concealment · privacy · confidentiality · secret · cover-up
publicityobscurity
State of being unknown
anonymity · invisibility · oblivion · inconspicuousness · namelessness
- publicity stuntStaged event for attention
- publicity tourPromotional travel for media appearances
- publicity houndOne craving media attention
- publicity shotsProfessional images for promotion
- publicity campaignsOrganized efforts seeking attention
publicize, publicist, publicized, publicizing, publicists, publicise, publicizes, publicising, unpublicized