micromarketing
Individualized promotional strategy
Micromarketing is marketing tailored to very small, specific groups—sometimes individual customers.
Rather than targeting broad demographics, micromarketing focuses on narrow segments based on location, behavior, or personal preferences: The bakery uses micromarketing to send birthday discounts to customers in their database.
It contrasts with mass marketing, which aims for the widest possible audience.
Exactly paired correspondence
- individualizedAdapted for one person
- tailoredAdjusted to fit exactly
- bespokeMade to individual specifications
- customizationModification to individual preference
segmentation · targeted · precision · CRM · retargeting
Recessed wall space
- boutiqueSmall specialized retail shop
- grassrootsCommon people as political base
- community-basedCentered on local groups
- mom-and-popSmall owner-operated enterprise
artisanal · specialized · focused · exclusive · limited · direct · intimate · handcrafted
Delivering content by locale
- regionalizationDivision into distinct areas
- neighborhoodResidential area nearby
- localityA particular geographic area
- proximityNearness in space
hyperlocal · community · demographics · ethnography · culturalization · vernacular · dialects · traditions
Commitment to wed or attend
- retentionContinued holding or possession
- cross-sellingRecommending complementary products
- analyticsSystematic examination of datasets
- call-to-actionUrging audience response
one-to-one
Exactly paired correspondence
- individualizedAdapted for one person
- tailoredAdjusted to fit exactly
- bespokeMade to individual specifications
customization · segmentation · targeted · precision · CRM · retargeting
niche
Recessed wall space
- boutiqueSmall specialized retail shop
- grassrootsCommon people as political base
- community-basedCentered on local groups
mom-and-pop · artisanal · specialized · focused · exclusive · limited · direct · intimate · handcrafted · independent
geo-targeting
Delivering content by locale
- regionalizationDivision into distinct areas
- neighborhoodResidential area nearby
- localityA particular geographic area
proximity · hyperlocal · community · demographics · ethnography · culturalization · vernacular · dialects · traditions · multicultural
engagement
Commitment to wed or attend
- retentionContinued holding or possession
- cross-sellingRecommending complementary products
- analyticsSystematic examination of datasets
market, marketing, supermarket, markets, marketplace, micro, marketer, marketed, marketable