hype
Inflated promotional noise
Hype is extravagant publicity or promotion, often exceeding what the thing deserves: The movie couldn't live up to the hype.
To hype something is to promote it aggressively: They've been hyping the new product for months.
Hyped or hyped up can mean excited or agitated: The kids were all hyped up on sugar.
Something overhyped has been promoted beyond its merits.
Media-driven awareness
- marketingPromoting goods to consumers
- advertisingPaid promotional communication
- buzzContinuous low drone
- buildupGradual accumulation over time
fanfare · hoopla · ballyhoo · promotion · plugging · pitching · spin · puffery
Continuous low drone
- anticipationState of awaiting something
- enthusiasmIntense eager enjoyment
- fervorIntense emotional intensity
- frenzyViolent mental agitation
fever · mania · craze · thrill · energy · momentum · buildup · stir
Claim beyond the facts
- embellishmentDecorative addition or exaggeration
- inflationSustained price level increase
- amplificationIncrease in intensity
- sensationalismOverhyped news coverage
overemphasis · dramatization · puffery · boasting · aggrandizement · overpromise · oversell · bombast
Spreading quickly online
- trendingCurrently gaining widespread attention
- bandwagonSurging popular cause
- fadShort-lived enthusiasm
- crazeShort-lived popular obsession
phenomenon · zeitgeist · hashtag · influencers · mainstream · hot · wave · movement
Pledge beyond capability
- snake-oilFraudulent cure-all
- vaporwareAnnounced but undelivered software
- misleadingCausing false beliefs
- fraudIntentional criminal trickery
sham · facade · illusion · bait-and-switch · letdown · disappointment · bust · flop
publicity
Media-driven awareness
- marketingPromoting goods to consumers
- advertisingPaid promotional communication
- buzzContinuous low drone
buildup · fanfare · hoopla · ballyhoo · promotion · plugging · pitching · spin · puffery · blitz
buzz
Continuous low drone
- anticipationState of awaiting something
- enthusiasmIntense eager enjoyment
- fervorIntense emotional intensity
frenzy · fever · mania · craze · thrill · energy · momentum · buildup · stir · commotion
overstatement
Claim beyond the facts
- embellishmentDecorative addition or exaggeration
- inflationSustained price level increase
- amplificationIncrease in intensity
sensationalism · overemphasis · dramatization · puffery · boasting · aggrandizement · overpromise · oversell · bombast · bluster
viral
Spreading quickly online
- trendingCurrently gaining widespread attention
- bandwagonSurging popular cause
- fadShort-lived enthusiasm
craze · phenomenon · zeitgeist · hashtag · influencers · mainstream · hot · wave · movement · popularity
overpromise
Pledge beyond capability
- snake-oilFraudulent cure-all
- vaporwareAnnounced but undelivered software
- misleadingCausing false beliefs
fraud · sham · facade · illusion · bait-and-switch · letdown · disappointment · bust · flop · underwhelm
cool
Calm or fashionable
- advertisingad, ads, ad campaign, ad campaigns, advertising campaign
- marketingadvertising, digital marketing, ad campaign, advertisements, ads
- 90s Slangall that, as if, da bomb, the bomb, dope
- exaggerationoverstatement, exaggeration, magnification, amplification, embellishment
- Film Reviewsfilm review, movie review, film critic, critic, reviewer
- Popularitypopular, fame, famous, trending, viral
hypedownplay
Diminish perceived importance
understatement · underplay · minimization · soft-pedal · belittlement
hypereality
What actually exists
substance · truth · authenticity · the real thing · proof
- hyped upExcessively stimulated or promoted
- hype upPromote with enthusiasm
- hyping upExaggerating to excite
- media hypeInflated press coverage
- hype trainEscalating collective enthusiasm
- hypertension treatmentCare for elevated arterial pressure
hyper, hyperbole, hyped, hyperactive, hyperbolic, hypes, hyping, hyperlink, hypertension