click-through
Follow the hyperlink
Click-through refers to the act of clicking a hyperlink to reach a destination page, especially in online advertising.
A click-through rate measures how often users who see an ad actually click it.
As an adjective, click-through describes agreements or processes completed by clicking: a click-through license, click-through purchasing.
Ad performance metric
- impressionsEffects on the mind
- PPCPicture postcard abbreviation
- analyticsSystematic examination of datasets
- trackingMonitoring location over time
optimization · attribution · performance · benchmark · dashboard · reporting · KPI · heatmap
Clickable reference to another page
- linkPoint of connection
- buttonDisc through a hole
- cursorOn-screen position indicator
- webpageSingle online document
browse · navigate · URL · redirect · destination · clickable · hover · tap
Goods obtained for payment
- signupAct of enrolling
- subscriptionPaid recurring access
- leadDense metal, symbol Pb
- checkoutPayment completion process
transaction · registration · download · cart · order · acquisition · customer · buyer
Organized effort toward goal
- call-to-actionUrging audience response
- retargetingRe-advertising to past visitors
- affiliateConnected member organization
- sponsorFunder of activities
promotion · creative · targeting · audience · reach · frequency · bid · programmatic
CTR
Ad performance metric
- impressionsEffects on the mind
- PPCPicture postcard abbreviation
- analyticsSystematic examination of datasets
tracking · optimization · attribution · performance · benchmark · dashboard · reporting · KPI · heatmap
hyperlink
Clickable reference to another page
webpage · browse · navigate · URL · redirect · destination · clickable · hover · tap · swipe
purchase
Goods obtained for payment
- signupAct of enrolling
- subscriptionPaid recurring access
- leadDense metal, symbol Pb
checkout · transaction · registration · download · cart · order · acquisition · customer · buyer · action
campaign
Organized effort toward goal
- call-to-actionUrging audience response
- retargetingRe-advertising to past visitors
- affiliateConnected member organization
sponsor · promotion · creative · targeting · audience · reach · frequency · bid · programmatic · newsletter
- advertisingad, ads, ad campaign, ad campaigns, advertising campaign
- engagementattention, interest, involvement, participation, interaction
- digital advertisingad campaigns, banner ads, display ads, ad network, pop-ups
- digital marketingSEO, SEM, lead generation, landing pages, conversion rate
- digital adsbanner ads, video ads, display ads, pop-up ads, banners
- consentpermission, consent laws, legal consent, medical consent, explicit consent
click-throughbounce
Spring back after impact
abandonment · drop-off · exit · churn · bounce-back
click, through, clicks, clicked, clicking, clicker, throughput