brands
Names on packages
Brands are distinctive names, symbols, or designs that identify products or services and distinguish them from competitors.
A brand encompasses not just visual identity but also reputation and the emotional associations consumers have with it—brand loyalty, brand recognition.
Companies invest heavily in building and protecting their brands.
As a verb, brand means to mark with an identifying symbol, originally by burning a mark onto livestock or, punitively, onto human skin.
To be branded a traitor or liar is to be publicly labeled as one.
Company identifying symbol
- sloganMemorable promotional phrase
- taglineMemorable branding phrase
- missionPurpose-driven task
- visionAbility to see
values · image · reputation · positioning · personality · authenticity · narrative · essence
Company identifying symbol
- intellectual propertyLegal rights over inventions
- counterfeitFraudulent imitation
- patentObvious; inventor's monopoly
- copyrightExclusive reproduction rights
registration · protection · infringement · litigation · proprietary · trade name · service mark · genericized
What's passed down
- traditionCustom passed through generations
- foundingCreating an organization originally
- originsPoints where things start
- historyRecord of past events
provenance · vintage · nostalgia · iconic · storied · established · longevity · authenticity
Reputation commanding admiration
- exclusivityState of being limited
- eliteSuperior select group
- high-endPremium quality tier
- bespokeMade to individual specifications
premium · upscale · aspirational · heritage · craftsmanship · status · refinement · sophistication
One who plans appearances
- runwayPaved path for planes
- coutureCustom high-fashion design
- collectionGathered set of items
- seasonalRecurring at fixed intervals
accessories · boutique · apparel · lookbook · collaboration · streetwear · athleisure · capsule
State of perceiving reality
- familiarityKnowledge through experience
- recallMemory retrieval act
- visibilityRange of clear sight
- salienceState of standing out
top-of-mind · household name · ubiquity · exposure · mindshare · impressions · reach · prominence
Deep, loyal commitment
- allegianceLoyalty owed to authority
- retentionContinued holding or possession
- trustConfidence in another
- advocacyPleading for a cause
preference · satisfaction · attachment · affinity · engagement · dedication · ambassadors · evangelists
logo
Company identifying symbol
vision · values · image · reputation · positioning · personality · authenticity · narrative · essence · character
logo
Company identifying symbol
- intellectual propertyLegal rights over inventions
- counterfeitFraudulent imitation
- patentObvious; inventor's monopoly
copyright · registration · protection · infringement · litigation · proprietary · trade name · service mark · genericized · dilution
legacy
What's passed down
- traditionCustom passed through generations
- foundingCreating an organization originally
- originsPoints where things start
history · provenance · vintage · nostalgia · iconic · storied · established · longevity · authenticity · craftsmanship
prestige
Reputation commanding admiration
- exclusivityState of being limited
- eliteSuperior select group
- high-endPremium quality tier
bespoke · premium · upscale · aspirational · heritage · craftsmanship · status · refinement · sophistication · distinguished
designer
One who plans appearances
- runwayPaved path for planes
- coutureCustom high-fashion design
- collectionGathered set of items
seasonal · accessories · boutique · apparel · lookbook · collaboration · streetwear · athleisure · capsule · label
awareness
State of perceiving reality
- familiarityKnowledge through experience
- recallMemory retrieval act
- visibilityRange of clear sight
salience · top-of-mind · household name · ubiquity · exposure · mindshare · impressions · reach · prominence · cachet
devotion
Deep, loyal commitment
- allegianceLoyalty owed to authority
- retentionContinued holding or possession
- trustConfidence in another
advocacy · preference · satisfaction · attachment · affinity · engagement · dedication · ambassadors · evangelists · fanbase
- capitalismcapitalism, free market, free enterprise, private property, profit motive
- consumer economyshopping, retail, advertising, marketing, sales
- fashion industryfashion, fashion design, fashion designers, fashion shows, fashion week
- grocery storeproduce, meat, dairy, bakery, deli
- Consumer Choiceshopping, options, preference, comparison, alternatives
- consumerismconsumerism, consumers, consumer, shopping, buying
brandsgenerics
Unbranded equivalent products
store brands · commodities · bulk goods · off-brand · house brands
brandscommodities
Tradeable raw materials
bulk goods · raw materials · staples · basics
- brand newCompletely unused, just acquired
- brand nameProprietary product designation
- corporate brandingCompany's distinctive visual presence
- name brandRecognized commercial label
- store brandRetailer's proprietary product line
- off brandGeneric store alternative
brand, branded, branding, rebranding, rebrand, unbranded, rebranded, branders, brander