PPC
Brief written greeting
PPC stands for pay-per-click, an online advertising model where advertisers pay each time someone clicks their ad.
It's the dominant model for search engine advertising—when you search for something and see sponsored results, those advertisers pay only when you click through: Our PPC campaign generated a thousand clicks at two dollars each.
PPC also abbreviates other terms in specialized contexts, including pixels per centimeter.
Google's advertising service
- campaignsOrganized efforts toward goals
- keywordsImportant identifying words
- biddingOffering prices or obeying
- clicksBrief sharp sounds
impressions · conversions · CTR · ROI · landing page · targeting · optimization · analytics
Large repeated-unit molecule
- thermoplasticHeat-softenable, repeatedly reshapable polymer
- copolymerMulti-monomer molecular chain
- extrusionPushing through a die
- injection moldingManufacturing via pressurized cavities
packaging · films · barrier properties · flexibility · biodegradable · sustainability · recycling · material science
AdWords
Google's advertising service
- campaignsOrganized efforts toward goals
- keywordsImportant identifying words
- biddingOffering prices or obeying
clicks · impressions · conversions · CTR · ROI · landing page · targeting · optimization · analytics · budget
polymer
Large repeated-unit molecule
- thermoplasticHeat-softenable, repeatedly reshapable polymer
- copolymerMulti-monomer molecular chain
- extrusionPushing through a die
injection molding · packaging · films · barrier properties · flexibility · biodegradable · sustainability · recycling · material science · engineering
Unpaid search engine results
SEO · search engine optimization · organic traffic · word of mouth · word-of-mouth
Non-sponsored online material