copywriting
Penning persuasive prose
Copywriting is writing text for advertising, marketing, or promotional purposes.
The goal is persuasion—getting readers to buy something, sign up, or take action.
Copy refers to the text itself: Who wrote the copy for this ad?
A copywriter crafts headlines, slogans, product descriptions, and sales pages.
Not to be confused with copyrighting, which involves legal protection of creative work.
Memorable branding phrase
- sloganMemorable promotional phrase
- positioningArranging in specific locations
- identityWho someone is
- toneQuality of sound
messaging · differentiation · persona · consistency · awareness · promise · essence · narrative
Generating many ideas freely
- conceptualOf or relating to ideas
- storytellingRecounting events aloud
- wordsmithSkilled prose artisan
- punchyForceful and concise
witty · clever · memorable · catchphrase · jingle · originality · inventive · wordplay
Urging audience response
- headlineNews article title
- rhetoricArt of persuasive language
- compellingPowerfully engaging or persuasive
- convincingAble to persuade
salesmanship · influence · ethos · pathos · logos · hook · benefit · urgency
Organized effort toward goal
- printTransfer text to paper
- bannerDisplayed strip with message
- emailDigital written communication
- brochurePrinted promotional material
billboard · script · commercial · spot · promotion · media · placement · brief
Preliminary version of text
- revisionAltering to improve
- editingRefining content for clarity
- proofreadingChecking text for mistakes
- headlineNews article title
subhead · lead · blurb · caption · layout · typography · readability · flow
Improving site discoverability
- keywordsImportant identifying words
- blogOnline personal journal
- click-throughActivating a hyperlink
- analyticsSystematic examination of datasets
microcopy · CTA · long-form · short-form · engagement · traffic · optimization
tagline
Memorable branding phrase
- sloganMemorable promotional phrase
- positioningArranging in specific locations
- identityWho someone is
tone · messaging · differentiation · persona · consistency · awareness · promise · essence · narrative · equity
brainstorming
Generating many ideas freely
- conceptualOf or relating to ideas
- storytellingRecounting events aloud
- wordsmithSkilled prose artisan
punchy · witty · clever · memorable · catchphrase · jingle · originality · inventive · wordplay · hook
call-to-action
Urging audience response
- headlineNews article title
- rhetoricArt of persuasive language
- compellingPowerfully engaging or persuasive
convincing · salesmanship · influence · ethos · pathos · logos · hook · benefit · urgency · conversion
campaign
Organized effort toward goal
brochure · billboard · script · commercial · spot · promotion · media · placement · brief · account
draft
Preliminary version of text
- revisionAltering to improve
- editingRefining content for clarity
- proofreadingChecking text for mistakes
headline · subhead · lead · blurb · caption · layout · typography · readability · flow · structure
SEO
Improving site discoverability
- keywordsImportant identifying words
- blogOnline personal journal
- click-throughActivating a hyperlink
analytics · microcopy · CTA · long-form · short-form · engagement · traffic · optimization
- servicescleaning services, streaming, delivery services, salon, bellhop
- advertisingad, ads, ad campaign, ad campaigns, advertising campaign
- creative fieldsgraphic design, illustration, animation, photography, video production
- creative industriesadvertising, animation, broadcasting, design, entertainment
- marketingadvertising, digital marketing, ad campaign, advertisements, ads
- freelance serviceslogo design, voiceover, graphic design, video editing, translation
copywritingjournalism
News gathering and dissemination
news writing · investigative reporting · investigative journalism · editorial writing · hard news
copywritingcreative writing
Original literary expression
poetry · literary fiction · personal essay · memoir writing · belles-lettres
copywritingtranscription
Written version of speech
plagiarism · copyright enforcement · copying · reproduction · duplication
copy, write, writer, writing, copyrighted, copywriter, copyrighting, copyleft, copywriters