product development
Making new things
Product development is the process of creating new goods or services, from initial concept through design, testing, and market launch.
The term covers both the strategic work of identifying what to build and the practical work of building it: The product development team spent six months on prototypes.
In business contexts, it often implies iterative refinement based on user feedback.
- prototypingMaking preliminary models
- feasibility studyAssessment of project practicality
- innovationCreating something original
- brainstormingGenerating many ideas freely
- design thinkingEmpathy-driven solution framework
branding · ideation · concept mapping · A/B testing · MVP · risk assessment · invention · experimentation · iteration · feature creep · quality assurance · market research · time to market · wireframes · competitive analysis · scalability · beta testing · stress testing
- engineeringengineers, civil engineering, engineering, electrical engineering, blueprint
- fashion industryfashion, fashion design, fashion designers, fashion shows, fashion week
- departmentsdepartment, HR department, finance department, legal department, marketing department
- business strategystrategy, competitive advantage, market share, profitability, differentiation
- R&D activitiesprototyping, clinical trials, drug discovery, engineering research, biotechnology
- corporate strategymergers, acquisitions, divestitures, divestiture, synergies
product developmentstagnation
Absence of flow or progress
status quo · feature freeze · maintenance mode · holding pattern