infomercial
Late-night sales pitch
An infomercial is a television commercial that runs much longer than typical ads—often thirty minutes or more—and is formatted to resemble regular programming.
Infomercials typically demonstrate products, feature testimonials, and urge viewers to call a toll-free number to order: I stayed up too late watching an infomercial for kitchen gadgets.
The word blends information and commercial.
Purchasing via television broadcasts
- buyingObtaining through payment
- upsellPromote add-ons or upgrades
- operatorsThose who manage equipment
- QVCBroadcast retail channel
HSN · deal · discount · bargain · bundle · installment · checkout · conversion
Paid promotional message
- promotionRank increase or publicity
- pitchFrequency of sound
- brandingCreating distinctive identity
- demonstrationPublic display of opinion
showcase · presentation · campaign · testimonial · endorsement · before-and-after · call-to-action · toll-free
Broadcast viewing device
- airtimeScheduled transmission period
- cableHeavy-duty woven line
- late-nightOccurring after dark
- channelPassage for transmission
programming · spot · syndicated · broadcast · viewer · audience · telecast · network
Frequency of sound
- convincingAble to persuade
- testimonialStatement praising someone's qualities
- demonstrationPublic display of opinion
- compellingPowerfully engaging or persuasive
urgency · scarcity · before-and-after · transformation · results
Novel small device
- kitchenFood preparation room
- appliancePowered household device
- skincareComplexion maintenance regimen
- supplementSomething added to complete
cleaning · merchandise · gimmick · innovation · prototype · accessory · attachment · set
Overstating beyond reality
- pufferyOverblown self-promotion
- sensationalismOverhyped news coverage
- dramaticStrikingly expressive or sudden
- theatricalExaggeratedly emotional for effect
incredible · unbelievable · miraculous · revolutionary · amazing · astounding · breakthrough · game-changer
teleshopping
Purchasing via television broadcasts
QVC · HSN · deal · discount · bargain · bundle · installment · checkout · conversion
advertisement
Paid promotional message
demonstration · showcase · presentation · campaign · testimonial · endorsement · before-and-after · call-to-action · toll-free · guarantee
television
Broadcast viewing device
- airtimeScheduled transmission period
- cableHeavy-duty woven line
- late-nightOccurring after dark
channel · programming · spot · syndicated · broadcast · viewer · audience · telecast · network · primetime
pitch
Frequency of sound
- convincingAble to persuade
- testimonialStatement praising someone's qualities
- demonstrationPublic display of opinion
compelling · urgency · scarcity · before-and-after · transformation · results
gadget
Novel small device
supplement · cleaning · merchandise · gimmick · innovation · prototype · accessory · attachment · set
exaggeration
Overstating beyond reality
- pufferyOverblown self-promotion
- sensationalismOverhyped news coverage
- dramaticStrikingly expressive or sudden
theatrical · incredible · unbelievable · miraculous · revolutionary · amazing · astounding · breakthrough · game-changer · life-changing
- televisionTV, television, broadcast, TV shows, TV series
- advertisingad, ads, ad campaign, ad campaigns, advertising campaign
- marketingadvertising, digital marketing, ad campaign, advertisements, ads
- broadcast termsprimetime, ad slot, radio spot, TV spot, interview
- broadcaststelecast, newscast, news broadcast, live broadcast, simulcast
- Coined Wordschortle, galumph, nerd, robot, quark
infomercialdocumentary
Factual film about reality
investigative journalism · news report · hard news · public service announcement · consumer report
- infomercial hostTelevision advertisement presenter