promo

Brief advertising spot

Promo is short for promotion—a piece of advertising or publicity material.

A promo can be a video clip, a discount offer, or any marketing content meant to generate interest: They released a promo for the upcoming season.

As an adjective, it describes promotional items: promo code, promo video.

The word belongs to casual and industry speech.

advertising

commercial

Paid broadcast promotion

  • spotMark or location
  • campaignOrganized effort toward goal
  • teaserSomething that piques interest

trailer · banner · flyer · brochure · jingle · tagline · slogan · endorsement · sponsorship · placement

broadcasting

bumper

Vehicle's protective edge

  • linerInner protective covering
  • spotMark or location
  • airtimeScheduled transmission period

teaser · sponsorship · break · segment · rundown · PSA · jingle · voiceover · outro · intro

discount

sale

Exchange for payment

  • dealAgreement or distribution
  • couponCertificate for reduced price
  • codeSymbolic communication system

offer · rebate · markdown · clearance · BOGO · voucher · freebie · giveaway · bundle · limited-time

hype

buzz

Continuous low drone

countdown · preview · fanfare · spin · plugging · viral · embargo · reveal · launch · drop

wrestling

vignette

Brief evocative description

  • angleGeometric measure of rotation
  • packageWrapped item for delivery
  • debutFirst public appearance

push · feud · storyline · kayfabe · babyface · heel · stable · booker · run-in · squash

Categories
Opposites
promotional intent

promocriticism

Judgment of faults

negative review · censure · blame · hit piece · takedown

content completeness

promofull version

Complete, unrestricted release

final product · main event · finished article · feature film · full-length

pricing/value

promofull price

Amount without reductions

regular price · standard rate · list price · retail price · surcharge

Phrases
Family

promote, promotion, promoter, promoted, promoting, promoters, promotional, promos, promo code

Familiarity
Top 50,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G