KPI
Success measurement tool
KPI stands for key performance indicator—a measurable value that shows how effectively an organization or individual is achieving important objectives.
Businesses track KPIs like revenue growth, customer retention, and employee productivity to gauge success: What KPIs are you using to measure the campaign?
The term has spread from corporate boardrooms to personal goal-setting.
Standard of measurement
- benchmarkStandard for comparison
- dashboardVehicle control panel
- analyticsSystematic examination of datasets
- trackingMonitoring location over time
scorecard · data · quantitative · evaluation · assessment · statistics · analysis · reporting
Business income total
- profitabilityCapacity to generate gain
- growthIncrease in size
- retentionContinued holding or possession
- churnAgitate cream into butter
conversion · sales · quarterly · annual · stakeholder · corporate · strategy · EBITDA
Productive without waste
- productivityOutput relative to input
- outputWhat something generates
- resultsWhat follows from effort
- optimizationMaximizing efficiency or performance
improvement · progress · execution · delivery · quality · effectiveness · achievement · proficiency
Desired end result
- objectivePurpose or goal
- targetObject of pursuit
- thresholdPoint of beginning
- milestoneNotable event marking progress
quota · attainment · deadline · accountability · ownership · alignment · cascading · departmental
metric
Standard of measurement
- benchmarkStandard for comparison
- dashboardVehicle control panel
- analyticsSystematic examination of datasets
tracking · scorecard · data · quantitative · evaluation · assessment · statistics · analysis · reporting · monitoring
revenue
Business income total
- profitabilityCapacity to generate gain
- growthIncrease in size
- retentionContinued holding or possession
churn · conversion · sales · quarterly · annual · stakeholder · corporate · strategy · EBITDA
efficiency
Productive without waste
- productivityOutput relative to input
- outputWhat something generates
- resultsWhat follows from effort
optimization · improvement · progress · execution · delivery · quality · effectiveness · achievement · proficiency · utilization
goal
Desired end result
milestone · quota · attainment · deadline · accountability · ownership · alignment · cascading · departmental · individual
- workjob, 9 to 5, jobs, labor, employee
- workplacehours, cubicle, desk job, holiday party, desk
- business termsfranchising, revenue stream, board meeting, gross margin, markdown
- productivityproductivity, checking off, prioritization, finishing, output
- strategystrategy, grand strategy, tactics, tactic, tactical
- buzzwordssynergy, leverage, paradigm, stakeholder, scalable
KPIgut feeling
Instinctive sense about something
intuition · wishful thinking · mission statement · vision · hope
key, keys, keyed, keying, keyhole, keyboard, perform, performance, performer