digital marketing

Internet-based advertising efforts

Digital marketing is the promotion of products, services, or brands through electronic channels—websites, social media, email, search engines, mobile apps.

It encompasses activities from targeted ads to influencer partnerships to SEO optimization.

Unlike traditional advertising, digital marketing allows precise audience targeting and real-time measurement of engagement: Our digital marketing campaign generated twice the leads at half the cost.

Related

advertising · heatmaps · market research · blog posts · personalization · A/B testing · webinars · podcasts · conversion rates · gamification · memes · email blast · clicks · display ads · ads · e-commerce · traffic · viral

Categories
Opposites
medium/channel

digital marketingprint advertising

Marketing in published media

television advertising · radio advertising · billboard advertising · direct mail · broadcast advertising

interactivity and targeting

digital marketingmass marketing

Undifferentiated consumer outreach

Family

digital, marketing

Familiarity
Top 100,000
Profile
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