online marketing
Internet-based advertising campaigns
Online marketing is the promotion of products, services, or brands through digital channels—websites, social media, email, search engines, and online advertising.
The term encompasses everything from banner ads to influencer campaigns: Their online marketing budget doubled this year.
Also called digital marketing or internet marketing.
- keywordsImportant identifying words
- search engine optimizationMethods to rank higher organically
- retargetingRe-advertising to past visitors
- autorespondersAutomated message senders
- email blastBulk electronic correspondence
pay-per-click · backlinks · blogging · conversion rates · hashtags · A/B testing · call to action · meta tags · native advertising · heatmaps · display ads · social media ads · infographics · remarketing · newsletters · influencers · whitepapers · user-generated content
- advertisingad, ads, ad campaign, ad campaigns, advertising campaign
- business strategystrategy, competitive advantage, market share, profitability, differentiation
- self-employmentself-employed, freelancing, self-employment, sole proprietorship, sole proprietor
online marketingprint advertising
Marketing in published media
billboard advertising · outdoor advertising · television advertising · radio advertising · direct mail
online, marketing, marketplace, marketer, marketed, marketers, marketing strategies, marketing campaigns, marketing strategy