billboard

Roadside promotional display

A billboard is a large outdoor advertising structure, typically placed along highways or in urban areas where many people will see it.

The word extends to any prominent display surface: The building's side became a billboard for political messages.

As a verb, to billboard something is to advertise it prominently or give it heavy promotion. (Capitalized Billboard is the music industry magazine.)

display

signage

Posted public displays

hoarding · backlit · LED · digital · neon · illuminated · jumbo · spectacular · vinyl · printed

roadside

highway

Major road for travel

exit · turnoff · traffic · commuter · landmark · route · scenic · visibility · sightline · drivers

advertising

campaign

Organized effort toward goal

targeting · demographics · exposure · impressions · reach · audience · sponsorship · tagline · copywriting · consumers

structure

frame

Supporting outer structure

construction · installation · foundation · assembly · mounting · rigging · scaffold · truss · girder · pillar

iconic

Piccadilly

Central London street

memorable · famous · classic · recognizable · cultural · skyline · cityscape · tourist · photogenic · spectacular

Categories
Opposites
scale/size of advertising

billboardbusiness card

Printed contact information slip

flyer · leaflet · pamphlet · postcard · sticker

permanence/fixedness

billboardsandwich board

Worn two-sided advertisement

handbill · pop-up ad

visibility/prominence

billboardfine print

Miniature contractual text

hidden message · subliminal advertising · whisper campaign · word of mouth · footnote

Phrases
Family

billboards

Familiarity
Top 50,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G