viral marketing
Spreadable brand buzz
Viral marketing is a strategy designed to spread rapidly through social sharing, like a virus passing from person to person.
The goal is content so compelling, funny, or provocative that people share it voluntarily: Their viral marketing campaign got ten million views in a week.
The term emerged with the internet, where sharing costs nothing and speed is instantaneous.
- likeComparable to, or enjoy
- word of mouthInformation passed through conversation
- social sharingDistributing content via platforms
- word-of-mouthInformation shared through conversation
- sharePortion given out
share button · snowball effect · network effect · buzz · meme · content creator · story · contagious · link bait · click bait · post · seeding · shareability · influencer · brand ambassador · tipping point · catchy · branding
- advertisingad, ads, ad campaign, ad campaigns, advertising campaign
- business termsfranchising, revenue stream, board meeting, gross margin, markdown
- digital culturesocial media, memes, hashtags, influencers, trolling
- marketingadvertising, ad campaign, advertisements, ads, brand strategy
- music promotionpress release, press kit, publicist, publicity, radio play
- publicitypublicity, PR, press conference, publicist, press release
viral marketingtelevision commercials
Paid broadcast promotional segments
print advertising · billboard advertising · radio advertising · broadcast advertising · direct mail
viral marketingtargeted advertising
Promotions based on user data
direct marketing · niche marketing · precision targeting · personalized marketing · micro-targeting
market, marketing, markets, viral, viruses, marketer, marketed, marketers, antiviral