endorsement
Public stamp of approval
Endorsement is approval or support, especially public backing of a person, product, or idea.
A politician seeks endorsements from unions; a celebrity gives an endorsement to a brand.
In business, endorsement also means signing the back of a check to transfer or deposit it: She wrote her account number below her endorsement.
An insurance endorsement is an amendment to a policy.
Approval or punitive measure
- ratificationFormal approval by authority
- consentVoluntary agreement given
- authorizationFormal permission granted
- validationConfirming truth or accuracy
certification · confirmation · affirmation · assent · acceptance · nod · green light · stamp of approval
Aid or sponsorship
- championingVigorously supporting a cause
- advocacyPleading for a cause
- recommendationAdvised course of action
- approvalFavorable opinion given
vouch · seal · public support · rallying · alliance · solidarity · boost · uplift
Paid promotional message
- celebrityWidely recognized public figure
- spokespersonAuthorized representative communicator
- brand ambassadorPaid company promoter
- testimonialStatement praising someone's qualities
commercial · campaign · influencer · publicity · marketing · product placement · sponsorship deal · paid partnership
Supporter's financial backing
- backingAid or sponsorship
- fundingSupplying monetary resources
- underwritingRisk evaluation and acceptance
- benefactorOne who gives aid
philanthropy · grant · donor · patron · corporate sponsor · naming rights · title sponsor · backer
Attestation of qualification
- licenseFormal grant of permission
- accreditationOfficial quality approval
- credentialProof of qualification
- diplomaAcademic completion document
certificate · verification · authentication · qualification · attestation · board certification · seal · stamp
Handwritten name for verification
- countersignatureAuthenticating second signature
- payeePerson owed payment
- depositPlace for safekeeping
- bankPlace holding deposits
negotiable · cosign · transfer · financial instrument · third-party · cashable
sanction
Approval or punitive measure
- ratificationFormal approval by authority
- consentVoluntary agreement given
- authorizationFormal permission granted
validation · certification · confirmation · affirmation · assent · acceptance · nod · green light · stamp of approval · thumbs up
backing
Aid or sponsorship
- championingVigorously supporting a cause
- advocacyPleading for a cause
- recommendationAdvised course of action
approval · vouch · seal · public support · rallying · alliance · solidarity · boost · uplift · encouragement
advertisement
Paid promotional message
- celebrityWidely recognized public figure
- spokespersonAuthorized representative communicator
- brand ambassadorPaid company promoter
testimonial · commercial · campaign · influencer · publicity · marketing · product placement · sponsorship deal · paid partnership · brand deal
patronage
Supporter's financial backing
- backingAid or sponsorship
- fundingSupplying monetary resources
- underwritingRisk evaluation and acceptance
benefactor · philanthropy · grant · donor · patron · corporate sponsor · naming rights · title sponsor · backer · supporter
certification
Attestation of qualification
- licenseFormal grant of permission
- accreditationOfficial quality approval
- credentialProof of qualification
diploma · certificate · verification · authentication · qualification · attestation · board certification · seal · stamp · warrant
signature
Handwritten name for verification
- countersignatureAuthenticating second signature
- payeePerson owed payment
- depositPlace for safekeeping
bank · negotiable · cosign · transfer · financial instrument · third-party · cashable
campaign
Organized effort toward goal
- candidatePerson seeking selection
- nominationFormal candidate selection
- ballotVoting document
election · primary · party · stump · rally · coalition · platform · PAC · running mate · slate
- approvalsapproved, approve, authorizing, certification, authorize
- endorsementsspokesperson, recommendation, top pick, approval, best of
- supportsupport, emotional support, moral support, support group, stand by
- agreementagree, accord, yes, yeah, yep
- Authorizationspermit, license, consent, approval, clearance
- Customer Reactionssatisfaction, disappointment, complaint, praise, loyalty
endorsementdisapproval
Unfavorable opinion expressed
condemnation · criticism · censure · denunciation · rejection
endorsementopposition
Active resistance or dissent
rejection · dissent · resistance · protest · boycott
endorsementdisqualification
Removal from eligibility
invalidation · nullification · veto · revocation · rescission
- celebrity endorsementsFamous people backing products
- endorsement dealsPaid promotional contracts
- political endorsementsPublic support declarations for candidates
- fake endorsementsFraudulent public support claims
- paid endorsementsCompensated public product support
- athlete endorsementsPaid promotional agreements with competitors