focus-group
Consumer feedback session
A focus group is a small group of people assembled to discuss a product, idea, or topic while researchers observe their reactions.
The method is common in market research and political campaigns.
As a verb, to focus-group something is to test it this way: They focus-grouped the slogan before launching the ad.
The practice sometimes carries a whiff of cynicism—decisions that are focus-grouped may prioritize palatability over substance.
Subjective beliefs or assessments
- reactionsResponses to events
- perceptionsMental readings of reality
- impressionsEffects on the mind
- insightsPenetrating understandings gained
responses · comments · suggestions · critique · attitudes · preferences · sentiments · views
Relating to characteristics, not quantities
- moderatorOne who presates proceedings
- participantsThose actively involved
- sampleSubset for study
- recruitmentSeeking new personnel
screening · methodology · transcript · findings · analysis · observation · data · ethnography
One who presates proceedings
- guideLeader or instruction book
- probingThoroughly investigating something
- rapportHarmonious mutual connection
- discussionExchange of ideas
participation · engagement · listening · neutrality · prompts · follow-up · ice-breaker · redirecting
One who acquires goods
- brandCompany's product line name
- advertisingPaid promotional communication
- packagingProtective product enclosure
- messagingSending written digital communications
positioning · segmentation · awareness · campaign · launch · pricing · competitive · prototype
Reciprocal action between parties
- groupthinkConformity-driven poor decisions
- conformityAdherence to norms
- dominantHaving superior influence
- shyReserved and retiring
consensus · disagreement · tangent · rapport · body-language · seating · composition · homogeneity
opinions
Subjective beliefs or assessments
- reactionsResponses to events
- perceptionsMental readings of reality
- impressionsEffects on the mind
insights · responses · comments · suggestions · critique · attitudes · preferences · sentiments · views · input
qualitative
Relating to characteristics, not quantities
- moderatorOne who presates proceedings
- participantsThose actively involved
- sampleSubset for study
recruitment · screening · methodology · transcript · findings · analysis · observation · data · ethnography · study
moderator
One who presates proceedings
- guideLeader or instruction book
- probingThoroughly investigating something
- rapportHarmonious mutual connection
discussion · participation · engagement · listening · neutrality · prompts · follow-up · ice-breaker · redirecting · summarizing
consumer
One who acquires goods
- brandCompany's product line name
- advertisingPaid promotional communication
- packagingProtective product enclosure
messaging · positioning · segmentation · awareness · campaign · launch · pricing · competitive · prototype · storyboard
interaction
Reciprocal action between parties
- groupthinkConformity-driven poor decisions
- conformityAdherence to norms
- dominantHaving superior influence
shy · consensus · disagreement · tangent · rapport · body-language · seating · composition · homogeneity · heterogeneity
focus-groupcensus
Official population count
survey · random sampling · questionnaire · statistical analysis · poll
focus-groupexecutive decision
Choice made by leadership
gut instinct · intuition · snap judgment · decree · fiat
focus, group, focused, grouping, focusing, focuses, unfocused, refocus, refocused