tagline
Memorable marketing phrase
A tagline is a memorable phrase associated with a brand, product, or creative work—a slogan designed to stick in the mind: Nike's tagline is "Just Do It".
Films often have taglines on promotional materials: The tagline for Alien was "In space no one can hear you scream".
The term also applies to a brief identifying phrase in email signatures or online profiles.
Signature line of words
- mottoGuiding behavioral phrase
- sloganMemorable promotional phrase
- mantraRepeated focus phrase
- headlineNews article title
jingle · hook · soundbite · byword · watchword · refrain · bumper sticker · war cry
Forceful and concise
- snappyQuick and clever
- pithyConcise and forceful
- succinctExpressed with minimal words
- conciseBriefly and clearly stated
witty · clever · wordplay · alliteration · rhyme · rhythm · brevity · polish
Curved catching device
- one-linerBrief standalone joke
- punchlineHumor's final delivery
- zingerPointed witty remark
- quipBrief, clever remark
witticism · bon mot · soundbite · earworm · catchword · quotable · sticky · iconic
Handwritten name for verification
- identityWho someone is
- positioningArranging in specific locations
- essenceFundamental nature of something
- promiseCommitment to act
differentiation · recognition · awareness · recall · logo · campaign · launch · rebrand
catchphrase
Signature line of words
headline · jingle · hook · soundbite · byword · watchword · refrain · bumper sticker · war cry · rallying cry
punchy
Forceful and concise
concise · witty · clever · wordplay · alliteration · rhyme · rhythm · brevity · polish · copywriting
hook
Curved catching device
quip · witticism · bon mot · soundbite · earworm · catchword · quotable · sticky · iconic · unforgettable
signature
Handwritten name for verification
- identityWho someone is
- positioningArranging in specific locations
- essenceFundamental nature of something
promise · differentiation · recognition · awareness · recall · logo · campaign · launch · rebrand · voice
- slogansJust Do It, Got Milk, slogan, catchphrase, motto
- Branding Termslogo design, trademark, corporate identity, brand equity, brand awareness
- trademarkstrademark, trademarks, trademark infringement, trademark symbol, registration number
- advertisingad, ads, ad campaign, ad campaigns, advertising campaign
- journalismreporters, interview, editors, student editors, school paper
- packaging designbottle design, logo, typography, color palette, font
taglinedetailed description
Thorough explanatory account
body text · body copy · manifesto · white paper · elaboration
taglinefine print
Miniature contractual text
disclaimer · terms and conditions · technical specifications · footnote · user manual