product placement
Brands in movies
Product placement is the practice of embedding branded products or logos within entertainment media—films, television shows, video games—as a form of advertising.
Rather than interrupting content with commercials, the product appears naturally in scenes: The character grabbed a Coca-Cola from the fridge.
The technique works because viewers absorb brand impressions without the resistance triggered by obvious ads.
Paid broadcast promotion
- sponsored contentPaid promotional material
- native advertisingPaid media matching platform style
- endorsementFormal expression of support
- promotionRank increase or publicity
airtime · campaign · exposure · visibility · advertorial · broadcast · marketing · infomercial
Formal expression of support
- fundingSupplying monetary resources
- backingAid or sponsorship
- corporate sponsorCompany financing an event
- title sponsorFunder given naming rights
naming rights · partnership · co-branding · licensing · paid promotion · brand deal · contract · exclusive rights
Recorded visual narrative
- televisionBroadcast viewing device
- sceneDramatic unit or locale
- blockbusterEnormously successful entertainment property
- scriptWritten words for performance
episode · sitcom · series · drama · character · prop · dialogue · storyline
Without visible joins
- organicFrom living matter
- naturalNot artificially produced
- embeddedSet firmly within something
- contextualRelative to surrounding conditions
narrative · storyline · scripted · unscripted · plot device · props · scene setting · authentic
Company identifying symbol
- trademarkRegistered commercial identifier
- brand recognitionConsumer familiarity with products
- brand awarenessPublic familiarity with company
- brand identityCompany's distinctive public face
brand equity · brand loyalty · visual identity · tagline · brand strategy · brand ambassador · market position · differentiation
Not immediately obvious
- inconspicuousNot readily noticed
- implicitUnderstood without being stated
- indirectNot straight or immediate
- hiddenKept out of sight
covert · stealth · subconscious · unobtrusive · discreet · unnoticed · veiled · surreptitious
commercial
Paid broadcast promotion
- sponsored contentPaid promotional material
- native advertisingPaid media matching platform style
- endorsementFormal expression of support
promotion · airtime · campaign · exposure · visibility · advertorial · broadcast · marketing · infomercial · teaser
endorsement
Formal expression of support
- fundingSupplying monetary resources
- backingAid or sponsorship
- corporate sponsorCompany financing an event
title sponsor · naming rights · partnership · co-branding · licensing · paid promotion · brand deal · contract · exclusive rights
movie
Recorded visual narrative
- televisionBroadcast viewing device
- sceneDramatic unit or locale
- blockbusterEnormously successful entertainment property
script · episode · sitcom · series · drama · character · prop · dialogue · storyline · set
seamless
Without visible joins
contextual · narrative · storyline · scripted · unscripted · plot device · props · scene setting · authentic · deliberate
logo
Company identifying symbol
- trademarkRegistered commercial identifier
- brand recognitionConsumer familiarity with products
- brand awarenessPublic familiarity with company
brand identity · brand equity · brand loyalty · visual identity · tagline · brand strategy · brand ambassador · market position · differentiation · corporate identity
subtle
Not immediately obvious
- inconspicuousNot readily noticed
- implicitUnderstood without being stated
- indirectNot straight or immediate
hidden · covert · stealth · subconscious · unobtrusive · discreet · unnoticed · veiled · surreptitious · background
- brand partnershipsbrand partnership, co-branding, tie-in, movie tie-in, sponsorship deal
- stealth advertisingnative advertising, sponsored content, branded content, advertorials, hidden ads
- slottingbroaching, mortising, notching, milling, planogram
- retailretail sales, Amazon, marketplace, clearance, sale
- HollywoodHollywood, Tinseltown, Hollywood Sign, silver screen, movie stars
- marketingadvertising, digital marketing, ad campaign, advertisements, ads
place, produce, product, placed, production, products, producer, productive, placement