advertorials
Sponsored promotional articles
Advertorials are advertisements designed to look like editorial content—articles, reviews, or news stories that are actually paid promotions.
The blend of "advertisement" and "editorial" captures the disguise: The magazine's advertorials were styled to match its feature articles.
Print publications typically label them "sponsored content" or "paid advertisement," though the distinction often remains deliberately blurry.
Creating distinctive identity
- campaignsOrganized efforts toward goals
- targetingSelecting as objective
- demographicsStatistical population characteristics
- engagementCommitment to wed or attend
conversion · positioning · cross-promotion · sponsor · ROI · analytics · segmentation
Bound periodical with articles
- newspaperPrinted periodical of current events
- glossySmooth and shiny
- supplementSomething added to complete
- insertPlace within another thing
Able to persuade
- compellingPowerfully engaging or persuasive
- influentialHaving considerable effect
- enticingPowerfully attractive
- call-to-actionUrging audience response
testimonial · credibility · trust-building · aspirational · soft-sell · hard-sell · urgency · recommendation
Financially supported an endeavor
- disclaimerStatement denying responsibility
- transparencyState of being see-through
- labelingAssigning identifying markers
- complianceAdhering to requirements
infomercials
Long-form television advertisements
- advertainmentAdvertising through entertainment
branding
Creating distinctive identity
- campaignsOrganized efforts toward goals
- targetingSelecting as objective
- demographicsStatistical population characteristics
engagement · conversion · positioning · cross-promotion · sponsor · ROI · analytics · segmentation
magazine
Bound periodical with articles
- newspaperPrinted periodical of current events
- glossySmooth and shiny
- supplementSomething added to complete
insert · publisher · circulation · readership
convincing
Able to persuade
- compellingPowerfully engaging or persuasive
- influentialHaving considerable effect
- enticingPowerfully attractive
call-to-action · testimonial · credibility · trust-building · aspirational · soft-sell · hard-sell · urgency · recommendation
sponsored
Financially supported an endeavor
- disclaimerStatement denying responsibility
- transparencyState of being see-through
- labelingAssigning identifying markers
compliance · regulation · astroturfing · undisclosed · ethics
- digital advertisingad campaigns, banner ads, display ads, ad network, pop-ups
- media ethicsjournalism ethics, media ethics, media bias, journalistic ethics, journalistic integrity
- filler contentfiller, fluff, pablum, boilerplate, lorem ipsum
- stealth advertisingsponsored content, branded content, hidden ads, disguised ads, stealth marketing
- advertisingad, ads, ad campaign, ad campaigns, promotional campaign
- trade mediatrade journals, trade magazines, industry news, print editions, digital editions
advertorialshard news
Factual, timely journalism
investigative journalism · independent journalism · investigative reporting · editorial independence · news coverage
advertorialsorganic content
Non-sponsored online material
banner ads · classified ads · direct marketing · public service announcements