naming rights
Purchased title privilege
Naming rights are the privilege, typically purchased, to attach a name to a building, stadium, event, or other property.
Corporations pay substantial sums for naming rights to sports venues, allowing them to rebrand arenas with their company name for advertising value: The bank paid $400 million for naming rights to the new stadium.
The term also applies to the authority parents have to name their children or the right to name discoveries, species, or charitable foundations after donors.
Large venue for spectators
- arenaVenue for contests
- title sponsorFunder given naming rights
- corporateOf or relating to companies
- partnershipShared business arrangement
exclusive · venue · sports · franchise · jersey · field · court · bowl game
Company identifying symbol
- trademarkRegistered commercial identifier
- brandCompany's product line name
- identityWho someone is
- recognitionPerceiving something as known
visibility · prestige · association · image · reputation · prominence · awareness · placement
Enforceable written agreement
- dealAgreement or distribution
- revenueBusiness income total
- valuationAssessment of monetary worth
- feePayment for service
licensing · negotiation · acquisition · renewal · expiration · bidding · auction · outbid
Formal honorific or name
- propertySomething owned or inherent
- intellectual propertyLegal rights over inventions
- proprietaryLegally owned, restricted use
- holderOne who possesses
patent · copyright · asset · domain · claim · deed · stewardship · custodianship
stadium
Large venue for spectators
- arenaVenue for contests
- title sponsorFunder given naming rights
- corporateOf or relating to companies
partnership · exclusive · venue · sports · franchise · jersey · field · court · bowl game · trophy
logo
Company identifying symbol
recognition · visibility · prestige · association · image · reputation · prominence · awareness · placement · co-branding
contract
Enforceable written agreement
fee · licensing · negotiation · acquisition · renewal · expiration · bidding · auction · outbid · buyout
title
Formal honorific or name
- propertySomething owned or inherent
- intellectual propertyLegal rights over inventions
- proprietaryLegally owned, restricted use
holder · patent · copyright · asset · domain · claim · deed · stewardship · custodianship · legal
- philanthropydonations, charity work, donate, give, giving
- arts patronagepatron, patronage, sponsors, benefactor, benefactors
- civic honorskey to the city, medal, award, honorary citizen, community service award
- donor recognitionplaque, donor wall, certificate, award, tribute
- intangible assetsintangible assets, patent, copyright, trade secret, brand
- sponsorshipsponsor, backer, patron, donor, supporter