brand identity
Company's visual soul
Brand identity is the collection of visual and verbal elements that distinguish a company or product: logos, colors, typography, tone of voice, and messaging.
It's what makes a brand recognizable and consistent across touchpoints.
The rebrand gave us a fresh brand identity.
Brand identity is what a company projects; brand image is how consumers perceive it.
- logoCompany identifying symbol
- trademarkRegistered commercial identifier
- taglineMemorable branding phrase
- authenticityQuality of being genuine
- sloganMemorable promotional phrase
typography · emotional resonance · advertising · distinctive · communication style · first impression · trustworthiness · tone of voice · packaging design · color palette · logo design · look and feel · imagery · mission statement · iconography · value proposition · positioning · target audience
- market strategymarket position, competitive advantage, differentiation, target market, value proposition
- graphic designlogo, font, typography, layout, color
- identityself, selfhood, self-expression, self-image, self-concept
- marketingadvertising, digital marketing, ad campaign, advertisements, ads
- brandingtaglines, logos, slogans, color schemes, packaging
- visual designgraphic design, typography, color, layout, visual hierarchy
brand identityanonymity
Unknown identity state
commoditization · white label · facelessness · store brand · unbranded
brand identityidentity crisis
Loss of personal certainty
inconsistency · incoherence · disorganization · mixed signals
brand identitytangible goods
Products with physical presence
tangible assets · product specifications · raw materials · manufacturing
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