hidden ads
Disguised commercial content
Hidden ads are advertisements disguised or embedded so viewers don't immediately recognize them as promotional content.
The term covers sponsored content that mimics editorial material, product placements in entertainment, and paid endorsements that aren't clearly disclosed: The FTC fined the influencer for hidden ads in her posts.
Also called stealth advertising or native advertising when the format matches surrounding content.
- stealthSecret, undetected movement
- dark patternManipulative user interface element
- sponsoredFinancially supported an endeavor
- disguisedConcealed true identity
- nativeOriginating from a place
clickbait · deceptive · fake review · camouflaged · embedded · product placement · sneaky · covert · banner · popup · tracking · cookies · algorithm · monetize · influencer · ad disclosure · fine print · placement
- stealth advertisingsponsored content, branded content, advertorials, stealth marketing, product placement