movie tie-in
Film-branded retail item
A movie tie-in is a product released to capitalize on a film's popularity—typically a novelization, video game, toy line, or other merchandise bearing the movie's branding: The kids wanted every movie tie-in from the franchise.
The term can also describe a book adapted into a film, repackaged with the movie poster as its cover.
- merchandiseCommercial products offered
- limited editionSmall intentional production run
- blockbusterEnormously successful entertainment property
- franchiseLicensed business operation
- promotionalRelated to marketing efforts
licensed · collectible · collector's item · action figure · toy line · novelization · toy · branded · sequel · poster · lunchbox · spinoff · cross-promotion · marketing · theatrical · release · premiere · opening weekend
- book adaptationsnovelization, screenplay adaptation
- brand partnershipsbrand partnership, co-branding, product placement, sponsorship deal, joint venture
- media tie-insnovelization, spinoff, spin-off, prequel, film adaptations
- booksnovel, textbooks, study guides, book, paperback
- Angry BirdsRed, Chuck, Matilda, Stella, Terence
- fast foodMcDonald's, Burger King, Wendy's, Taco Bell, KFC
movie tie-insource material
Original work adapted from
original screenplay · passion project · independent film · spec script · literary fiction
movie tie-inart for art's sake
Intrinsic value of creation
vanity project · labor of love · cult classic · art film · underground film