brand deal
Corporate promotion agreement
A brand deal is an arrangement where a company pays someone—typically a social media influencer, athlete, or celebrity—to promote its products or services.
The person might post about the brand, wear its merchandise, or mention it in content.
Brand deals range from one-time sponsored posts to long-term partnerships: She landed a brand deal with a skincare company.
The term emerged with influencer culture, where such arrangements became a primary income source.
- sponsorshipFunded endorsement arrangement
- paid partnershipCompensated promotional arrangement
- influencerPerson with promotional reach
- collaborationJoint intellectual work
- partnershipShared business arrangement
endorsement · ambassador · promotion · contract · monetization · campaign · content · Instagram · YouTube · paid · disclosure · negotiate · media kit · creator · affiliate · commission · hashtag · ad disclosure
- music promotionpress release, press kit, publicist, publicity, radio play
- publicitypublicity, PR, press conference, publicist, press release
- Creator Economyinfluencer, YouTuber, streamer, podcaster, blogger
- entertainment businessrecording contract, movie rights, broadcast rights, merchandising rights, net profits
- licensinglicense agreement, licensing board, application fee, license renewal, license fee
- Social Media Fameinfluencer, viral, followers, content creator, going viral