sponsorship deal
Paid promotional agreement
A sponsorship deal is a formal agreement where a company pays to associate its brand with a person, team, event, or organization.
The sponsor provides money or resources in exchange for visibility—logos on jerseys, naming rights to stadiums, endorsement appearances.
She signed a sponsorship deal with Nike.
The term implies negotiated terms and contractual obligations rather than casual support.
- endorsementFormal expression of support
- brandCompany's product line name
- brand ambassadorPaid company promoter
- contractEnforceable written agreement
- athleteSports competitor
logo · logo placement · partnership · advertising · money · big money · celebrity · jersey · banner · signing · ambassador · revenue · corporate · activation · naming rights · exclusivity · exclusive rights · renewal
- brand partnershipsbrand partnership, co-branding, tie-in, product placement, movie tie-in
- contractsbinding contracts, contract length, lease, clause, contract terms
- arts patronagepatron, patronage, benefactor, benefactors, donor
- entertainment businessrecording contract, movie rights, broadcast rights, merchandising rights, net profits
- advertisingad, ads, ad campaign, ad campaigns, advertising campaign
- agreementshandshake, contract, nod, accords, verbal consent
sponsorship dealself-funding
Paying one's own way
unsponsored · contract termination · grassroots support · bootstrapping · pro bono work
sponsor, sponsorship, sponsors, sponsored, sponsoring, deal, deals, dealt, dealing