brand partnership
Joint marketing venture
A brand partnership is a marketing arrangement where two or more companies collaborate to promote products or services together, leveraging each other's audiences and reputations: The brand partnership between the sneaker company and the hip-hop artist sold out in hours.
Such arrangements range from simple co-branding on packaging to elaborate joint campaigns.
The term appears frequently in influencer marketing, where a creator's personal brand partners with a corporate one.
- collaborationJoint intellectual work
- joint ventureCollaborative business arrangement
- sponsorshipFunded endorsement arrangement
- celebrity endorsementFamous person promoting products
- cross promotionReciprocal brand advertising
endorsement · product placement · alliance · deal · campaign · influencer · logo · ambassador · crossover · licensing · marketing · synergy · activation · collab · tie-in · exposure · contract · launch
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