sponsored content
Branded media disguised
Sponsored content is material that looks like regular articles, videos, or posts but is paid for by an advertiser.
Unlike traditional ads, it blends into the surrounding content, matching the style of the publication or platform: The article about healthy eating was actually sponsored content from a cereal brand.
Also called native advertising.
Disclosure is often required but frequently subtle.
- advertorialsPaid promotional articles
- native advertisingPaid media matching platform style
- selloutCompromiser of integrity
- deceptive practicesDishonest methods to mislead
- trust issuesSkepticism toward others' motives
influencer marketing · brand deal · paid partnership · product placement · ethical advertising · consumer trust · undisclosed · promoted · video ads · marketing · monetization · paywall · brand loyalty · affiliate · Instagram · endorsement · ad disclosure · banner
- ad rulesad disclosure, false advertising, ad ban, deceptive ads, misleading labels
- advertisingad, ads, ad campaign, ad campaigns, advertising campaign
- marketingadvertising, digital marketing, ad campaign, advertisements, ads
- social mediaposts, post, influencer status, followers, tweet
- digital contentfiles, blog posts, data, digital music, videos
- disclaimerswarning, fine print, notice, terms of use, waiver
sponsored contentorganic content
Non-sponsored online material
independent journalism · public media · user-generated content · viral content · community journalism
sponsored contentinvestigative journalism
In-depth reporting exposing wrongdoing
hard news · editorial independence · church-state separation · watchdog journalism · muckraking
sponsored contentindependent journalism
Reporting without external control
editorial · investigative journalism · user-generated content · citizen journalism · op-ed