visual identity
Logo and colors
Visual identity is the collection of visual elements that represent a brand, organization, or product—logos, colors, typography, imagery, and design patterns.
It creates recognizable consistency across materials: The company updated its visual identity with a new color palette.
Where brand identity includes messaging and values, visual identity is specifically what you see.
- logoCompany identifying symbol
- brand guidelinesRules for company presentation
- brandingCreating distinctive identity
- typographyArranging letters for display
- packaging designVisual treatment of wrapping
trademark · look and feel · business cards · letterhead · legibility · first impression · scalability · color palette · consistency · style guide · house style · design language · iconography · logo design · imagery · brand equity · graphic design · style
visual identityanonymity
Unknown identity state
invisibility · unbranded · facelessness · hidden identity · plain packaging