ad campaign
Coordinated promotional effort
An ad campaign is a coordinated series of advertisements promoting a product, service, or cause across various media over a set period.
Unlike a single ad, a campaign develops themes and messaging that build on each other: The company launched an aggressive ad campaign before the holiday season.
A successful ad campaign creates recognition and shapes public perception.
- copywritingCreating promotional text
- impressionsEffects on the mind
- taglineMemorable branding phrase
- print mediaPublished physical periodicals
- radio spotsBrief broadcast advertisements
social media · conversion rate · viral marketing · go viral · Madison Avenue · market research · target audience · focus group · Don Draper · branding · segmentation · jingle · value proposition · graphic design · storyboard · positioning · reach · budget allocation
- advertisingad, ads, commercial, commercials, TV commercial
- marketingdigital marketing, ads, brand strategy, brand, commercials
- campaigningcandidate, canvassing, fundraising, rallies, rally
- publicitypublicity, PR, press conference, publicist, press release
- book promotionbook launch, book tour, book signing, book signings, book trailer
- fashion marketingfashion model, fashion photographer, fashion shoot, fashion show, fashion spread
ad campaignpublic service announcement
Broadcast promoting civic awareness
smear campaign · disinformation campaign · product recall · recall notice · consumer alert
ad campaignmedia blackout
Suppression of press coverage
radio silence · stealth marketing · internal memo · confidential communication · private correspondence
ad campaignnews coverage
Journalistic attention to events
grassroots movement · journalism · documentary · user-generated content
campaign, advertise, advertising, advertisement, advertised, campaigner, campaigns, advertiser, campaigning