ad disclosure
Paid content label
Ad disclosure is a statement indicating that content is sponsored or paid advertising.
Required by law or platform policy, these notices appear as labels like "ad," "sponsored," or "paid partnership" on social media posts, search results, and influencer content.
The goal is transparency—letting audiences know when someone was compensated to promote something: The FTC requires ad disclosure on sponsored posts.
- sponsoredFinancially supported an endeavor
- sponsored contentPaid promotional material
- paid partnershipCompensated promotional arrangement
- brand dealPaid promotional partnership
- transparencyState of being see-through
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ad disclosurestealth marketing
Disguised promotional tactics
disguised ads · deceptive advertising · hidden sponsorship · native advertising · astroturfing
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