paid promotion
Bought media placement
Paid promotion is content that appears organic but was funded by an advertiser—a social media post, video segment, or article where someone was compensated to feature a product or brand.
Regulations often require disclosure: This video contains paid promotion.
The term distinguishes sponsored content from genuine recommendations, though the line can blur when creators promote products they'd use anyway.
- sponsoredFinancially supported an endeavor
- sponsored postPaid promotional content
- advertisementPaid promotional message
- brand dealPaid promotional partnership
- influencerPerson with promotional reach
influencer marketing · endorsement · branded · content · marketing · native ad · commission · affiliate · hashtag · disclosure · campaign · monetized · boost · swipe up · native · placement · shill · sellout
- advertisingad, ads, ad campaign, ad campaigns, advertising campaign
- disclaimerswarning, fine print, notice, terms of use, waiver
- ad rulesad disclosure, false advertising, ad ban, deceptive ads, misleading labels
- creator revenuead revenue, subscriptions, donations, sponsorships, memberships
- endorsementsendorsement, spokesperson, recommendation, top pick, approval
- Commercial Termslicensing, patents, copyright, royalties, trademarks
paid, promotion, paying, payers, payment, payments, unpaid, repaid, repaying