tie-in
Cross-marketing partnership deal
A tie-in is something connected to or coordinated with something else, typically for promotional purposes.
A movie tie-in might be a book, toy, or video game released alongside the film: The fast-food chain offered tie-in merchandise for the new superhero movie.
As a verb phrase, to tie in means to connect or coordinate: The marketing campaign ties in with the product launch.
Adapting films into books
- adaptationFitting to new conditions
- companionOne who keeps company
- prequelLater work, earlier setting
- sequelContinuation of prior work
comic · manga · guidebook · artbook · cookbook · behind-the-scenes · canon · anthology
Rank increase or publicity
- cross-promotionMutual brand advertising
- brandingCreating distinctive identity
- sponsorshipFunded endorsement arrangement
- partnershipShared business arrangement
licensing · endorsement · campaign · collaboration · bundle · co-branding · synergy · launch
Genre-blending work or transition
- spinoffDerived work from original
- multiverseHypothetical set of universes
- cameoBrief guest appearance
- franchiseLicensed business operation
continuity · canon · storyline · arc · episode · worldbuilding · character · prequel
Items people amass
- toysObjects for amusement
- figurinesSmall ornamental sculptures
- t-shirtsCollarless casual pullovers
- postersPrinted wall advertisements
replicas · costumes · playsets · apparel · dolls · puzzles · lunchboxes · soundtracks
Point of connection
- associationGroup with shared aim
- relationshipConnection between entities
- correlationStatistical relationship measure
- relevanceState of mattering here
nexus · bridge · relation · interconnection · attachment · affiliation · reference · allusion
novelization
Adapting films into books
- adaptationFitting to new conditions
- companionOne who keeps company
- prequelLater work, earlier setting
sequel · comic · manga · guidebook · artbook · cookbook · behind-the-scenes · canon · anthology · screenplay
promotion
Rank increase or publicity
- cross-promotionMutual brand advertising
- brandingCreating distinctive identity
- sponsorshipFunded endorsement arrangement
partnership · licensing · endorsement · campaign · collaboration · bundle · co-branding · synergy · launch · exclusive
crossover
Genre-blending work or transition
- spinoffDerived work from original
- multiverseHypothetical set of universes
- cameoBrief guest appearance
franchise · continuity · canon · storyline · arc · episode · worldbuilding · character · prequel · sequel
collectibles
Items people amass
posters · replicas · costumes · playsets · apparel · dolls · puzzles · lunchboxes · soundtracks · merch
link
Point of connection
- associationGroup with shared aim
- relationshipConnection between entities
- correlationStatistical relationship measure
relevance · nexus · bridge · relation · interconnection · attachment · affiliation · reference · allusion
- franchisesfranchise, Star Wars, franchising, franchises, franchisor
- brand partnershipsbrand partnership, co-branding, product placement, sponsorship deal, joint venture
- Franchise Mediacinematic universe, expanded universe, extended universe, shared universe, franchise
- partnershipspartnership, business partnership, alliance, joint venture, joint ventures
- product placementbranded content, logo placement, hero shot, screen time, stealth marketing
- subsea equipmentROV, umbilical, riser, manifold, wellhead
tie-indisconnection
State of being severed
separation · disassociation · independence · detachment · severance
tie, tied, untie, tier, ties, tying, untied, bow tie, necktie