promotion

Moving up ranks

Promotion is advancement to a higher position or rank: She got a promotion to senior manager.

It also means the activity of publicizing something to increase sales or awareness: The band is on tour doing promotion for the new album.

A promotion is a specific marketing campaign or special offer: The store is running a promotion on winter coats.

advertising

campaign

Organized effort toward goal

branding · endorsement · flyer · brochure · publicity · tagline · slogan · exposure · media · spot

career

advancement

Forward movement or promotion

elevation · rise · succession · appointment · achievement · prospects · mentorship · qualification · leadership · management

hype

buzz

Continuous low drone

  • ballyhooExtravagant publicity or fuss
  • fanfareCeremonial brass announcement
  • buildupGradual accumulation over time

anticipation · publicity · spin · sensationalism · viral · word-of-mouth · trending · premiere · unveiling · splashy

marketing

campaign

Organized effort toward goal

analytics · SEO · demographics · conversion · public-relations · content · strategy · outreach · viral · tie-in

discount

sale

Exchange for payment

  • couponCertificate for reduced price
  • dealAgreement or distribution
  • savingsAccumulated money kept

bargain · discount · voucher · rebate · clearance · markdown · BOGO · limited-time · loyalty · bundle

recognition

award

Honor given for merit

distinction · tribute · kudos · praise · acknowledgment · congratulations · laurels · plaudit · salute · appreciation

Categories
Opposites
career/rank status

promotiondemotion

Reduction in status

downgrade · degradation · relegation · dismissal · termination

marketing/publicity

promotionsuppression

Forcible prevention or concealment

concealment · silence · censorship · burial · obscuring

advocacy/support

promotiondiscouragement

Loss of confidence

suppression · obstruction · opposition · hindrance · undermining

Phrases
Family

promoting

Familiarity
Top 20,000
Profile
Known to kids · Used worldwide · Timeless · Positive · Everyday, not technical · Rated G