advertisements

Paid promotional content

Advertisements are public notices promoting products, services, or ideas.

The word covers everything from television commercials to billboards to sponsored social media posts.

Often shortened to ads or, in British English, adverts.

The advertisements during the Super Bowl cost millions per second.

She skips the advertisements on streaming services.

broadcast

television

Broadcast viewing device

jingle · spot · airtime · prime-time · sponsor · viewer · ratings · demographic · pre-roll · mid-roll

targeting

demographics

Statistical population characteristics

algorithms · retargeting · click-through · analytics · segmentation · geotargeting · profiling · impressions · conversion · tracking

promotion

campaign

Organized effort toward goal

poster · placard · giveaway · launch · sampling · tradeshow · exhibition · roadshow · showcase · merchandising

propaganda

agitprop

Political art for causes

bias · spin · misinformation · political · state-sponsored · censorship · manipulation · demagogy · psyops · wartime

billboard

highway

Major road for travel

signage · display · backlit · illuminated · vinyl · spectaculars · hoarding · transit · mobile · rotating

persuasion

influence

Power to affect others

catchphrase · emotive · compelling · manipulative · subliminal · fear-mongering · bandwagon · testimonial · credibility · call-to-action

classified

listings

Published directory contents

automotive · services · newspaper · Craigslist · marketplace · notices · announcements · directory · local · bargains

Categories
Opposites
content type

advertisementsjournalism

News gathering and dissemination

editorials · entertainment · public service announcements · investigative reporting · news

communication purpose

advertisementswarnings

Advance notices of danger

disclaimers · deterrents · disclosures · anti-smoking campaigns · anti-drug campaigns

visibility intent

advertisementssecrets

Concealed information

confidential information · trade secrets

Phrases
Family

advertisement

Familiarity
Top 10,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G