Hollywood Sign

Famous California letters

The Hollywood Sign is the large white letters spelling "HOLLYWOOD" on Mount Lee in the Santa Monica Mountains, visible across Los Angeles.

Originally erected in 1923 as "HOLLYWOODLAND" to advertise a real estate development, it became a symbol of the American film industry and of celebrity dreams: She moved to L.A. chasing the Hollywood Sign.

Opposites
film industry culture

Hollywood SignBollywood

Indian film industry

Sundance · Cannes · indie film · art house cinema · underground film

geographic/cultural symbolism

Hollywood SignWall Street

American finance hub

Statue of Liberty · Broadway · Silicon Valley · Detroit · Rust Belt

fame and success symbolism

Hollywood Signobscurity

State of being unknown

anonymity · skid row · failure · small-town life · ordinary life

Family

sign, signed, signing, consign, insignia, Hollywood, signage, signboard, signally

Familiarity
Top 200,000
Profile
Known to kids · Mostly American · Timeless · Concrete · Positive · Everyday, not technical · Rated G